ActiveCampaign
ActiveCampaign
Email automation for businesses that follow up over weeks
ActiveCampaign is built around automations: branching email sequences triggered by what a contact clicks, buys, or fills in. At 1,000 contacts, Starter is $15 a month billed yearly, Plus is $49, and Pro is $79; monthly billing costs more. ActiveCampaign is for a business with a long sales cycle or an online store that wants follow-ups to run themselves. For a business that sends a monthly newsletter and nothing else, it is more than you need.
Cost at your size
Contacts
For 2,500 contacts: $39 a month.
ActiveCampaign costs $5.80 more than the median email marketing tool for 2,500 contacts ($33.20).
ActiveCampaign pays for itself if it saves 1.5 hours a month at $30 an hour, our assumption.
Change assumptions
Figures from the vendor's published prices. How we calculate prices
What ActiveCampaign connects to
CRM and e-commerce tools in our catalog · found on vendor and marketplace pages, October 2026 · 6 of 7 checked by us
Has a Zapier app · The vendor lists 1,059+ integrations
Sources
- HubSpot CRM: ecosystem.hubspot.com/marketplace/explore?eco_search=ActiveCampaign&eco_PRODUCT_TYPE=APP, found 2026-10-12, checked 2026-10-15
- Pipedrive: help.activecampaign.com/hc/en-us/search?query=Pipedrive, found 2026-10-12, checked 2026-10-15
- Shopify: help.activecampaign.com/hc/en-us/categories/6517436273436-Ecommerce, found 2026-10-12, checked 2026-10-15
- Squarespace Commerce: activecampaign.com/apps/squarespace-integration, found 2026-10-12, checked 2026-10-15
- WooCommerce: help.activecampaign.com/hc/en-us/categories/6517436273436-Ecommerce, found 2026-10-12, checked 2026-10-15
- BigCommerce: help.activecampaign.com/hc/en-us/categories/6517436273436-Ecommerce, found 2026-10-12, checked 2026-10-15
- Teachable: support.teachable.com/en/articles/11682589-activecampaign-and-teachable, found 2026-10-20
Getting help with ActiveCampaign
- How to reach them
- Email: every paid plan
- Live chat: every paid plan
- Web form: every paid plan
- Community forum: every paid plan
- Help center: every paid plan
- Phone: plans not stated
- Hours
- Hours not published
- Onboarding
- Onboarding & migration support (Basic on Starter/Plus, Priority on Pro/Enterprise) (every paid plan)
11 incidents posted on ActiveCampaign's status page, which covers all ActiveCampaign products and regions, in the 90 days to Oct 27, 2026; 7 marked major or critical by ActiveCampaign. Status page
A vendor that posts every small issue can show more incidents than one that posts few, so a low count doesn't prove fewer problems.
From ActiveCampaign's support and pricing pages, October 2026 · checked by us 2026-10-14 · How we gather this
Sources
- activecampaign.com/pricing, read 2026-10-13
- activecampaign.com/contact, read 2026-10-13
- Email: “Email & chat support Priority Priority Basic Basic” (activecampaign.com/pricing)
- Live chat: “Email & chat support Priority Priority Basic Basic” (activecampaign.com/pricing)
- Web form: “Chat and ticket support” (activecampaign.com/pricing)
- Community forum: “Guides & tutorials Community access” (activecampaign.com/pricing)
- Help center: “Knowledge base & help guides” (activecampaign.com/pricing)
- Phone: “ActiveCampaign users can leverage our fully automated support line for platform assistance or Onboarding support. Call now at +1 (866) 876-9691” (activecampaign.com/contact)
- Onboarding: “Onboarding & migration support Priority Priority Basic Basic” (activecampaign.com/pricing)
What reviewers say about ActiveCampaign
- Capterra4.6 / 5 · 2,571 reviews
- Trustpilot2.7 / 5 · 1,450 reviews
- G2See reviews on G2
- US App Store (iPhone app)4.6 / 5 · 1,172 ratings
- Google Play (Android app)4.3 / 5 · 809 ratings
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 28, 2026. How we show reviews
Recent changes at ActiveCampaign
- Jul 2026LaunchAdded a Google Ads connector that sets up, runs and reports on Google Ads campaigns from inside ActiveCampaign, on Plus plans and above. activecampaign.com
Picked from ActiveCampaign's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Unlimited automation steps from Plus up
- Over 1,000 integrations
Where it falls short
- Starter caps automations at 5 actions and has no landing pages
- CRM pipelines and SMS cost extra
Alternatives in email marketing
Mailchimp
From $13/mo
Newsletters and automations with a free tier
Klaviyo
From $20/mo
Email and SMS built around online store data
Campaign Monitor
From $11.70/mo
Polished email campaigns with a strong template editor
SimpleTexting
From $33.20/mo + $20/extra person
SMS marketing and two-way texting for small businesses
Are you ActiveCampaign? Feature ActiveCampaign at the top of email marketing, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.