Klaviyo vs ActiveCampaign

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KlaviyoKlaviyo	ActiveCampaignActiveCampaign
In one line	Email and SMS built around online store data	Email automation for businesses that follow up over weeks
Starting price	From $20/mo	From $15/mo
At 2,500 contacts	$60/mo	$39/mo
Plans	Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly)	At 1,000 contacts, billed yearly: Starter $15/mo (1 user, 5 actions per automation); Plus $49 (landing pages, unlimited actions); Pro $79 (3 users). Starter billed yearly rises to $39 at 2,500 contacts, $79 at 5,000, $149 at 10,000. Monthly $19/$59/$99
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	Unlimited	1 on Starter and Plus; 3 on Pro
Both connect to	Shopify, WooCommerce, BigCommerce
Also connects to	Freshsales, Subbly, Square Online, Volusion, Shift4Shop, Apollo.io, GoHighLevel350+ listed by the vendor	HubSpot CRM, Pipedrive, Squarespace Commerce, Teachable1,059+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Plans not stated
Live chat	Every paid plan	Every paid plan
Support hours	Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan	Not published
Incidents posted	11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page	11 incidents posted on ActiveCampaign's status page, which covers all ActiveCampaign products and regions, in the 90 days to Oct 27, 2026; 7 marked major or critical by ActiveCampaign. Status page
Capterra score	4.6 / 5 from 539 reviews	4.6 / 5 from 2,571 reviews
Trustpilot score	1.6 / 5 from 370 reviews	2.7 / 5 from 1,450 reviews
Fit: Retail shop	65	65
Fit: Restaurant or café	40	55
Fit: Service business	40	82
Fit: Agency or studio	50	85
Fit: Trades or contractor	20	55
Fit: Online store	96	82
Why people pick it	Best Shopify integration Revenue attribution built in	Unlimited automation steps from Plus up Over 1,000 integrations
Where it falls short	More than a café needs Pricing scales fast	Starter caps automations at 5 actions and has no landing pages CRM pipelines and SMS cost extra
	Visit Klaviyo ↗	Visit ActiveCampaign ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices