WooCommerce
Automattic
Free store plugin for WordPress, if you run your own hosting
WooCommerce turns a WordPress site into a store. The plugin is free, but you pay for hosting (about $25 to $350 a month) and for extensions ($29 to $299 a year each). It gives full control and suits teams with a WordPress developer. For owners who want a hands-off store, it is a poor fit.
Cost at your size
Monthly card sales
On $10,000 of card sales a month: $355 a month with card fees, at a $75 average sale.
WooCommerce costs $14 less than the median e-commerce tool for $10,000 of monthly card sales ($369).
The $25 WooPayments plan pays for itself if it saves less than an hour a month at $30 an hour, our assumption.
Change assumptions
Card fees at US rates. Figures from the vendor's published prices. How we calculate prices
What WooCommerce connects to
Accounting
Email marketing
Show all 9Show fewer
Accounting and email marketing tools in our catalog · found on vendor and marketplace pages, October 2026 · 10 of 12 checked by us
Has a Zapier app
Sources
- QuickBooks Online: quickbooks.intuit.com/app/apps/appdetails/quickbooks_online_with_woocommerce, found 2026-10-12, checked 2026-10-15
- Xero: woocommerce.com/document/xero/, found 2026-10-12, checked 2026-10-15
- Akaunting: akaunting.com/apps/woocommerce, found 2026-10-12, checked 2026-10-15
- Mailchimp: mailchimp.com/help/e-commerce-integrations/, found 2026-10-12, checked 2026-10-15
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000256472, found 2026-10-12, checked 2026-10-15
- Freshmarketer: crmsupport.freshworks.com/support/solutions/articles/50000006106-how-to-integrate-your-woocommerce-account-with-freshmarketer-, found 2026-10-12, checked 2026-10-15
- MailerLite: mailerlite.com/help/c/integrations, found 2026-10-12, checked 2026-10-15
- ActiveCampaign: help.activecampaign.com/hc/en-us/categories/6517436273436-Ecommerce, found 2026-10-12, checked 2026-10-15
- Omnisend: support.omnisend.com/en/articles/2888766-supported-ecommerce-integrations-in-omnisend, found 2026-10-12, checked 2026-10-15
- Sender: sender.net/help/ecommerce-and-integrations/, found 2026-10-12, checked 2026-10-15
- GetResponse: getresponse.com/integrations/woocommerce.html, found 2026-10-20
- Kit: wordpress.org/plugins/convertkit-for-woocommerce/, found 2026-10-20
Getting help with WooCommerce
- How to reach them
- Web form: plans not stated
- Email: plans not stated
- Live chat: plans not stated
- Community forum: every plan
- Hours
- Hours not published
Automattic has a public status page. Status page
From Automattic's support and pricing pages, October 2026 · checked by us 2026-10-15 · How we gather this
Sources
- woocommerce.com/support-policy/, read 2026-10-13
- woocommerce.com/contact-us/, read 2026-10-13
- woocommerce.com/my-account/contact-support/, didn't load for us 2026-10-13
- woocommerce.com/pricing/, read 2026-10-13
- Web form: “You need to submit a ticket using the Helpdesk to take advantage of our Support Service.” (woocommerce.com/support-policy/)
- Email: “We provide Support Services through our Helpdesk via Live Chat or Email.” (woocommerce.com/support-policy/)
- Live chat: “Depending on the product, you might be offered a live chat option.” (woocommerce.com/support-policy/)
- Community forum: “You may find relevant community forums to be a helpful source of tips and assistance from the broader community.” (woocommerce.com/support-policy/)
What reviewers say about WooCommerce
- Trustpilot2.1 / 5 · 144 reviews
- G2See reviews on G2
- US App Store (iPhone app)4.8 / 5 · 7,826 ratings
- Google Play (Android app)4.7 / 5 · 42,170 ratings
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 28, 2026. How we show reviews
Recent changes at WooCommerce
- Oct 2026LaunchWooCommerce 11.3 removes its built-in MCP endpoint, so stores connecting AI assistants must install the WordPress MCP Adapter plugin and use an application password. developer.woocommerce.com
Picked from Automattic's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Full control, no platform fee
- Huge plugin ecosystem
Where it falls short
- You manage hosting and updates
- Costs spread across many vendors
Alternatives in e-commerce
Are you Automattic? Feature WooCommerce at the top of e-commerce, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.