Shopify
Shopify
The default online store platform
Shopify handles the store, checkout, shipping labels, and payments. Basic is enough for most first stores. Transaction fees drop if you use Shopify Payments.
Cost at your size
Monthly card sales
On $10,000 of card sales a month: $369 a month with card fees, at a $75 average sale.
Shopify costs the same as the median e-commerce tool for $10,000 of monthly card sales ($369).
The $39 Basic plan pays for itself if it saves 1.5 hours a month at $30 an hour, our assumption.
Change assumptions
Card fees at US rates. Figures from the vendor's published prices. How we calculate prices
What Shopify connects to
Accounting
Email marketing
Show all 12Show fewer
Accounting and email marketing tools in our catalog · found on vendor and marketplace pages, October 2026 · 14 of 16 checked by us
Has a Zapier app
Sources
- QuickBooks Online: quickbooks.intuit.com/app/apps/appdetails/quickbooks_online_with_shopify, found 2026-10-12, checked 2026-10-15
- Xero: apps.xero.com/us/search/app/shopify, found 2026-10-12, checked 2026-10-15
- Akaunting: akaunting.com/apps/shopify, found 2026-10-12, checked 2026-10-15
- Bench: help.bench.co/article/setting-up-integrations, found 2026-10-12, checked 2026-10-15
- Mailchimp: mailchimp.com/help/e-commerce-integrations/, found 2026-10-12, checked 2026-10-15
- Klaviyo: help.klaviyo.com/hc/en-us/articles/115000256472, found 2026-10-12, checked 2026-10-15
- Campaign Monitor: campaignmonitor.com/integrations/category/e-commerce/, found 2026-10-12, checked 2026-10-15
- Hello Bar: apps.shopify.com/hellobar-email-popups-1, found 2026-10-12, checked 2026-10-15
- Freshmarketer: crmsupport.freshworks.com/support/solutions/articles/50000004098-how-to-sign-up-for-freshmarketer-for-shopify-from-the-shopify-marketplace-, found 2026-10-12, checked 2026-10-15
- MailerLite: mailerlite.com/help/c/integrations, found 2026-10-12, checked 2026-10-15
- Constant Contact: apps.shopify.com/constant-contact-2, found 2026-10-12, checked 2026-10-15
- ActiveCampaign: help.activecampaign.com/hc/en-us/categories/6517436273436-Ecommerce, found 2026-10-12, checked 2026-10-15
- Omnisend: help.shopify.com/en/manual/shopify-flow/reference/connectors/apps, found 2026-10-12, checked 2026-10-15
- Sender: sender.net/help/ecommerce-and-integrations/, found 2026-10-12, checked 2026-10-15
- GetResponse: getresponse.com/integrations/shopify.html, found 2026-10-20
- Kit: apps.shopify.com/convertkit-1, found 2026-10-20
Getting help with Shopify
- How to reach them
- Help center: every plan
- Community forum: every plan
- Live chat: every paid plan · 24/7
- Phone: Plus only · 24/7
0 incidents posted on Shopify's status page, which covers all Shopify products and regions, in the 90 days to Oct 27, 2026. Status page
A vendor that posts every small issue can show more incidents than one that posts few, so a low count doesn't prove fewer problems.
From Shopify's support and pricing pages, October 2026 · checked by us 2026-10-14 · How we gather this
Sources
- shopify.com/contact, read 2026-10-13
- shopify.com/pricing, read 2026-10-13
- Help center: “Find step-by-step guides and FAQs, accompanied by the Virtual Help Center Assistant.” (shopify.com/contact)
- Community forum: “Connect with fellow merchants, share insights, and learn from each other's experiences.” (shopify.com/contact)
- Live chat: “24/7 support Live chat Live chat Enhanced live chat Priority support” (shopify.com/pricing)
- Live chat hours: “24/7 support Live chat Live chat Enhanced live chat Priority support” (shopify.com/pricing)
- Phone: “Priority 24/7 phone support” (shopify.com/pricing)
- Phone hours: “Priority 24/7 phone support” (shopify.com/pricing)
What reviewers say about Shopify
- Capterra4.5 / 5 · 6,722 reviews
- G2See reviews on G2
- US App Store (iPhone app)4.7 / 5 · 43,057 ratings
- Google Play (Android app)4.2 / 5 · 74,268 ratings
Each site has its own reviewers, so we show the scores side by side and never average them. App ratings cover the mobile app only. Scores read Oct 28, 2026. How we show reviews
Recent changes at Shopify
- Oct 2026LaunchBegan rolling out Canvas, a store design surface where merchants build custom themes with the Sidekick AI assistant. shopify.com
- Apr 2026LaunchOpened B2B features (company profiles, up to three custom catalogs, volume pricing, payment terms) to Basic, Grow and Advanced at no extra cost. shopify.com
- Mar 2026LaunchLet merchants sell inside ChatGPT, Microsoft Copilot, Google AI Mode and Gemini through Agentic Storefronts, managed from the Shopify admin. shopify.com
- Mar 2026LaunchMade the Agentic plan public, so brands not using Shopify for their store can list products in Shopify Catalog and sell in AI chats. shopify.com
Picked from Shopify's own pages and the press, reviewed by us before publishing · checked weekly, last check Oct 26, 2026 · How we pick news
Why people pick it
- Everything for selling online in one place
- Largest app store
Where it falls short
- App costs add up
- Extra fee without Shopify Payments
Alternatives in e-commerce
Squarespace Commerce
From $19/mo
Beautiful site builder with a store attached
Subbly
From $51/mo
A storefront built around subscription boxes and memberships
Spocket
From $39.99/mo
US and EU dropshipping suppliers plugged into your store
WooCommerce
From $25/mo
Free store plugin for WordPress, if you run your own hosting
Are you Shopify? Feature Shopify at the top of e-commerce, or sponsor it in search and the quiz, from $99 a month. You can also manage its links or correct the listing.