Email marketing software for online stores
Online stores sell through email and SMS triggered by store data: abandoned carts, past orders, browsing. Klaviyo starts at $20/mo, has the best Shopify integration and attributes revenue to each send. Pricing scales fast as your list grows; Omnisend is free up to 250 contacts with every feature on the free plan.
Top picks for online stores
All 14 email marketing tools, ranked for online stores
| Tool | Fit for online store | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 KlaviyoKlaviyoFit 96 | 96 | $20 | Free tier | Unlimited | Shopify, Freshsales +8350+ listed | View |
 OmnisendOmnisendFit 92 | 92 | $0 | Free tier | Not listed | HubSpot CRM, Shopify +5310+ listed | View |
 ActiveCampaignActiveCampaignFit 82 | 82 | $15 | Free trial | 1 on Starter and Plus; 3 on Pro | HubSpot CRM, Pipedrive +51,059+ listed | View |
 Hello BarHello BarFit 80 | 80 | $0 | Free tier | Unlimited | HubSpot CRM, Shopify +1 | View |
 MailchimpIntuitFit 80 | 80 | $13 | Free tier | 1 on free | HubSpot CRM, Pipedrive +15 | View |
 SimpleTextingSimpleTextingFit 75 | 75 | $33.20 + $20/extra person | Free trial | 3 included; extra users $20/mo | None in our catalog | View |
 FreshmarketerFreshworksFit 72 | 72 | $0 | Free tier | Unlimited | Shopify, WooCommerce | View |
 MailerLiteMailerLiteFit 72 | 72 | $0 | Free tier | 2 on free | HubSpot CRM, Shopify +4 | View |
 SenderSenderFit 70 | 70 | $0 | Free tier | Unlimited | Shopify, WooCommerce | View |
 Campaign MonitorMarigoldFit 70 | 70 | $11.70 | Free trial | Unlimited | HubSpot CRM, Shopify | View |
 GetResponseGetResponseFit 70 | 70 | $15.58 | Free tier | 3 on Starter; 5 on Marketer and Creator | Shopify, WooCommerce +2191+ listed | View |
 Constant ContactConstant ContactFit 65 | 65 | $10.20 | Free trial | Not listed | HubSpot CRM, Shopify +3 | View |
 KitKitFit 60 | 60 | $32.50 | Free tier | Not listed | Shopify, WooCommerce +2 | View |
 EmailOctopusEmailOctopusFit 50 | 50 | Free for 1 user | Free tier | 1 on free; unlimited on Pro | None in our catalog | View |
Email marketing for online stores: questions
Which ones have a free plan?
Of the 11 that fit online stores best, Klaviyo, Omnisend, Hello Bar, Mailchimp, Freshmarketer, MailerLite, Sender and GetResponse have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for online stores, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.