Ahrefs vs Whitespark

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	AhrefsAhrefs	WhitesparkWhitespark
In one line	Backlink and keyword data preferred by SEO specialists	Local rank tracking and citation finding, priced per tool
Starting price	Free	From $14/mo
Six-person team	$0/mo	$14/mo
Plans	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual	Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	1 on Lite	Not listed
Integrations	Google Search Console, Analytics, WordPress	Google and Bing local results, Google Business Profile, CSV and PDF reports
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Plans not stated
Live chat	Plans not stated	None listed
Support hours	Not published	Not published
Incidents posted	We found no public status page for Ahrefs.	We found no public status page for Whitespark.
Capterra score	4.7 / 5 from 585 reviews	See reviews on Capterra
Trustpilot score	2.2 / 5 from 322 reviews	3.8 / 5 from 4 reviews (few reviews)
Fit: Retail shop	40	82
Fit: Restaurant or café	30	82
Fit: Service business	55	85
Fit: Agency or studio	92	75
Fit: Trades or contractor	40	88
Fit: Online store	80	15
Why people pick it	Free tier for your own site Best backlink data	Cheap local rank tracking Unlimited domains and locations on every Rank Tracker plan
Where it falls short	Paid plans priced for pros Credit limits on Lite	Each tool is a separate subscription No keyword research or backlink tools
	Visit Ahrefs ↗	Visit Whitespark ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices