Ahrefs vs BrightLocal

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	AhrefsAhrefs	BrightLocalBrightLocal
In one line	Backlink and keyword data preferred by SEO specialists	Local rank tracking, citations, and reviews for storefronts
Starting price	Free	From $31/mo
Six-person team	$0/mo	$31/mo
Plans	Free plan; Starter $29/mo; Lite $129/mo; Standard $249/mo; Advanced $449/mo; up to 17% off annual	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	1 on Lite	Unlimited
Integrations	Google Search Console, Analytics, WordPress	Google Business Profile, Facebook, Yelp
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Plans not stated
Support hours	Not published	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT
Incidents posted	We found no public status page for Ahrefs.	BrightLocal has a public status page. Status page
Capterra score	4.7 / 5 from 585 reviews	4.8 / 5 from 283 reviews
Trustpilot score	2.2 / 5 from 322 reviews	4.0 / 5 from 770 reviews
Fit: Retail shop	40	85
Fit: Restaurant or café	30	85
Fit: Service business	55	85
Fit: Agency or studio	92	70
Fit: Trades or contractor	40	85
Fit: Online store	80	20
Why people pick it	Free tier for your own site Best backlink data	Built for local Affordable
Where it falls short	Paid plans priced for pros Credit limits on Lite	Not for e-commerce SEO Citation building costs extra
	Visit Ahrefs ↗	Visit BrightLocal ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices