Hello Bar vs MailerLite

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Hello BarHello Bar	MailerLiteMailerLite
In one line	Popups and top bars that grow your email list	Newsletters and automations with a free plan and low prices
Starting price	Free	Free
At 2,500 contacts	$0/mo	$33/mo
Plans	Free Starter (up to 5,000 views, lifetime); Growth $29/mo; Premium $49/mo; Elite $99/mo, billed annually (monthly $39/$69/$129)	Free (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearly
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	Unlimited	2 on free
Both connect to	HubSpot CRM, Shopify, BigCommerce
Also connects to	No others on record	Squarespace Commerce, WooCommerce, Teachable
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Power and up
Support hours	Email: Monday through Friday 9:00am – 5:00pm PT	Live chat: 24/7
Incidents posted	We found no public status page for Hello Bar.	0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	4.5 / 5 from 20 reviews	4.7 / 5 from 2,324 reviews
Trustpilot score	2.1 / 5 from 10 reviews (few reviews)	4.1 / 5 from 3,390 reviews
Fit: Retail shop	55	70
Fit: Restaurant or café	40	60
Fit: Service business	60	82
Fit: Agency or studio	65	78
Fit: Trades or contractor	35	55
Fit: Online store	80	72
Why people pick it	Fast to install A/B testing of bars	Cheaper than Mailchimp Clean editor
Where it falls short	Needs a separate email sender Free plan capped at 5,000 views a month	Free plan is small Lighter ecommerce reporting
	Visit Hello Bar ↗	Visit MailerLite ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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