Freshmarketer vs MailerLite
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
MailerLite fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
Freshmarketer: Journeys across email, SMS, WhatsApp.
| Compare | ||
|---|---|---|
| In one line | Email and WhatsApp journeys tied to the Freshworks CRM | Newsletters and automations with a free plan and low prices |
| Starting price | Free | Free |
| At 2,500 contacts | Not listed | $33/mo |
| Plans | Free (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000 | Free (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearly |
| Pricing model | Free tier | Free tier |
| Free trial | 21 days | 14 days |
| Users | Unlimited | 2 on free |
| Both connect to | Shopify, WooCommerce | |
| Also connects to | No others on record | HubSpot CRM, Squarespace Commerce, BigCommerce, Teachable |
| Team size | 2–10 people · 11–50 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Plans not stated | None listed |
| Live chat | None listed | Power and up |
| Support hours | Not published | Live chat: 24/7 |
| Incidents posted | Freshworks has a public status page. Status page | 0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page |
| Capterra score | 4.4 / 5 from 25 reviews | 4.7 / 5 from 2,324 reviews |
| Trustpilot score | Not listed | 4.1 / 5 from 3,390 reviews |
| Fit: Retail shop | 50 | 70 |
| Fit: Restaurant or café | 40 | 60 |
| Fit: Service business | 65 | 82 |
| Fit: Agency or studio | 65 | 78 |
| Fit: Trades or contractor | 40 | 55 |
| Fit: Online store | 72 | 72 |
| Why people pick it |
|
|
| Where it falls short |
|
|
| Visit Freshmarketer | Visit MailerLite | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
Freshmarketer: partner link. We may earn a commission; it never affects rankings.
More comparisons with Freshmarketer or MailerLite
Mailchimp vs FreshmarketerMailchimp vs MailerLiteKlaviyo vs FreshmarketerKlaviyo vs MailerLiteCampaign Monitor vs FreshmarketerCampaign Monitor vs MailerLiteSimpleTexting vs FreshmarketerSimpleTexting vs MailerLiteHello Bar vs FreshmarketerHello Bar vs MailerLiteFreshmarketer vs Constant ContactFreshmarketer vs ActiveCampaignFreshmarketer vs OmnisendFreshmarketer vs EmailOctopusFreshmarketer vs SenderFreshmarketer vs GetResponseFreshmarketer vs KitMailerLite vs Constant ContactMailerLite vs ActiveCampaignMailerLite vs OmnisendMailerLite vs EmailOctopusMailerLite vs SenderMailerLite vs GetResponseMailerLite vs Kit