Freshmarketer vs MailerLite

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • MailerLite fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
  • Freshmarketer: Journeys across email, SMS, WhatsApp.
CompareFreshmarketerFreshworksMailerLiteMailerLite
In one lineEmail and WhatsApp journeys tied to the Freshworks CRMNewsletters and automations with a free plan and low prices
Starting priceFreeFree
At 2,500 contactsNot listed$33/mo
PlansFree (100 marketing contacts, 500 sends/mo); Enterprise $15/mo for 500 contacts, billed annually; more contacts as an add-on from $100/mo per 5,000Free (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearly
Pricing modelFree tierFree tier
Free trial21 days14 days
UsersUnlimited2 on free
Both connect toShopify, WooCommerce
Also connects toNo others on recordHubSpot CRM, Squarespace Commerce, BigCommerce, Teachable
Team size2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPlans not statedNone listed
Live chatNone listedPower and up
Support hoursNot publishedLive chat: 24/7
Incidents postedFreshworks has a public status page. Status page0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score4.4 / 5 from 25 reviews4.7 / 5 from 2,324 reviews
Trustpilot scoreNot listed4.1 / 5 from 3,390 reviews
Fit: Retail shop5070
Fit: Restaurant or café4060
Fit: Service business6582
Fit: Agency or studio6578
Fit: Trades or contractor4055
Fit: Online store7272
Why people pick it
  • Journeys across email, SMS, WhatsApp
  • Shared contacts with the CRM
  • Cheaper than Mailchimp
  • Clean editor
Where it falls short
  • Weak outside the Freshworks suite
  • Price jumps quickly by contacts
  • Free plan is small
  • Lighter ecommerce reporting
Visit Freshmarketer Visit MailerLite

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

Freshmarketer: partner link. We may earn a commission; it never affects rankings.

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