Klaviyo vs MailerLite

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	KlaviyoKlaviyo	MailerLiteMailerLite
In one line	Email and SMS built around online store data	Newsletters and automations with a free plan and low prices
Starting price	From $20/mo	Free
At 2,500 contacts	$60/mo	$33/mo
Plans	Free to 250 contacts; Email $20/mo at 500 active profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000, $150 at 10,000 (monthly)	Free (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearly
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	Unlimited	2 on free
Both connect to	Shopify, WooCommerce, BigCommerce
Also connects to	Freshsales, Subbly, Square Online, Volusion, Shift4Shop, Apollo.io, GoHighLevel350+ listed by the vendor	HubSpot CRM, Squarespace Commerce, Teachable
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Every paid plan	Power and up
Support hours	Email: 24/7 · Live chat: 24/5, weekend and holiday hours vary by plan	Live chat: 24/7
Incidents posted	11 incidents posted on Klaviyo's status page, which covers all Klaviyo products and regions, in the 90 days to Oct 27, 2026; 4 marked major or critical by Klaviyo. Status page	0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page
Capterra score	4.6 / 5 from 539 reviews	4.7 / 5 from 2,324 reviews
Trustpilot score	1.6 / 5 from 370 reviews	4.1 / 5 from 3,390 reviews
Fit: Retail shop	65	70
Fit: Restaurant or café	40	60
Fit: Service business	40	82
Fit: Agency or studio	50	78
Fit: Trades or contractor	20	55
Fit: Online store	96	72
Why people pick it	Best Shopify integration Revenue attribution built in	Cheaper than Mailchimp Clean editor
Where it falls short	More than a café needs Pricing scales fast	Free plan is small Lighter ecommerce reporting
	Visit Klaviyo ↗	Visit MailerLite ↗

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices