MailerLite vs Omnisend

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • MailerLite costs less at 2,500 contacts.
  • MailerLite fits retail shop, restaurant or café, service business, agency or studio, trades or contractor.
  • Omnisend fits online store.
CompareMailerLiteMailerLiteOmnisendOmnisend
In one lineNewsletters and automations with a free plan and low pricesEmail and SMS for online stores, free to 250 contacts
Starting priceFreeFree
At 2,500 contacts$33/mo$44/mo
PlansFree (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearlyFree to 250 contacts (500 emails/mo); Standard $16/mo at 500 contacts, $20 at 1,000, $44 at 2,500, $81 at 5,000, $132 at 10,000 (6,000 emails at 500); Pro from $59/mo at 2,500 contacts (unlimited email); SMS paid per message; billed monthly in USD
Pricing modelFree tierFree tier
Free trial14 days—
Users2 on freeNot listed
Both connect toHubSpot CRM, Shopify, WooCommerce, BigCommerce
Also connects toSquarespace Commerce, TeachableEcwid, Big Cartel, Shift4Shop310+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatPower and upEvery plan
Support hoursLive chat: 24/7Live chat: 24/7 · Email: 24/7
Incidents posted0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page0 incidents posted on Omnisend's status page in the 90 days to Oct 27, 2026. Status page
Capterra score4.7 / 5 from 2,324 reviews4.7 / 5 from 837 reviews
Trustpilot score4.1 / 5 from 3,390 reviews4.4 / 5 from 510 reviews
Fit: Retail shop7055
Fit: Restaurant or café6020
Fit: Service business8225
Fit: Agency or studio7835
Fit: Trades or contractor5510
Fit: Online store7292
Why people pick it
  • Cheaper than Mailchimp
  • Clean editor
  • Free plan with every feature
  • Built around store and order data
Where it falls short
  • Free plan is small
  • Lighter ecommerce reporting
  • SMS always paid per message
  • Little use without an online store
Visit MailerLite Visit Omnisend

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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