MailerLite vs EmailOctopus
Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
EmailOctopus costs less at 2,500 contacts.- EmailOctopus fits restaurant or café.
MailerLite fits agency or studio, online store.- MailerLite suits teams past ten people.
| Compare | MailerLiteMailerLite | EmailOctopusEmailOctopus |
|---|---|---|
| In one line | Newsletters and automations with a free plan and low prices | Low-cost newsletters, free up to 2,500 subscribers |
| Starting price | Free | Free for 1 user |
| At 2,500 contacts | $33/mo | Free |
| Plans | Free (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearly | Free to 2,500 subscribers (10,000 emails/mo, branding, 1 user); Pro $9/mo billed yearly or $10 monthly at 500 subscribers, $28 at 5,000 and $40 at 10,000 billed yearly |
| Pricing model | Free tier | Free tier |
| Free trial | 14 days | — |
| Users | 2 on free | 1 on free; unlimited on Pro |
| Both connect to | No shared connections on record. | |
| Also connects to | HubSpot CRM, Shopify, Squarespace Commerce, WooCommerce, BigCommerce, Teachable | None in our catalog |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | Power and up | Pro and up |
| Support hours | Live chat: 24/7 | Email: Every day, limited support on weekends |
| Incidents posted | 0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page | 3 incidents posted on EmailOctopus's status page, which covers all EmailOctopus products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by EmailOctopus. Status page |
| Capterra score | 4.7 / 5 from 2,324 reviews | 4.8 / 5 from 657 reviews |
| Trustpilot score | 4.1 / 5 from 3,390 reviews | 4.8 / 5 from 338 reviews |
| Fit: Retail shop | 70 | 70 |
| Fit: Restaurant or café | 60 | 70 |
| Fit: Service business | 82 | 78 |
| Fit: Agency or studio | 78 | 65 |
| Fit: Trades or contractor | 55 | 60 |
| Fit: Online store | 72 | 50 |
| Why people pick it |
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| Where it falls short |
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| Visit MailerLite | Visit EmailOctopus | |
List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices
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