MailerLite vs Kit

Two email marketing tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

MailerLite fits retail shop, restaurant or café, service business, agency or studio, trades or contractor, online store.
MailerLite suits teams past ten people.
Kit: Kit's own apps for Shopify and WooCommerce sync customers and purchases.

Compare	MailerLiteMailerLite	KitKit
In one line	Newsletters and automations with a free plan and low prices	Email for creators, formerly ConvertKit, with a free plan
Starting price	Free	From $32.50/mo
At 2,500 contacts	$33/mo	Not on record
Plans	Free (250 subscribers, 2,500 emails/mo); Comfort $12/mo at 500 subscribers, $19 at 1,000, $33 at 2,500, $49 at 5,000, $89 at 10,000 (monthly); Power from $25/mo; 10% off yearly	Free plan up to 10,000 subscribers; Creator $32.50/mo billed yearly ($390/year) or $39 monthly; Creator Pro $65.83/mo billed yearly ($790/year) or $79 monthly, with the first year currently 25% off on yearly billing ($593, about $50/mo); both rise with active subscribers; 14-day free trial; billed in USD
Pricing model	Free tier	Free tier
Free trial	14 days	14 days
Users	2 on free	Not listed
Both connect to	Shopify, WooCommerce, Teachable
Also connects to	HubSpot CRM, Squarespace Commerce, BigCommerce	Shift4Shop
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	Power and up	Not looked up yet
Support hours	Live chat: 24/7	Not looked up yet
Incidents posted	0 incidents posted on MailerLite's status page, which covers all MailerLite products and regions, in the 90 days to Oct 27, 2026. Status page	Not looked up yet
Capterra score	4.7 / 5 from 2,324 reviews	Not listed
Trustpilot score	4.1 / 5 from 3,390 reviews	Not listed
Fit: Retail shop	70	40
Fit: Restaurant or café	60	30
Fit: Service business	82	68
Fit: Agency or studio	78	62
Fit: Trades or contractor	55	25
Fit: Online store	72	60
Why people pick it	Cheaper than Mailchimp Clean editor	Kit's own apps for Shopify and WooCommerce sync customers and purchases Tags, segments, and automated sequences
Where it falls short	Free plan is small Lighter ecommerce reporting	Paid plans start at $39 a month billed monthly Price rises with active subscribers
	Visit MailerLite	Visit Kit

List-size prices are the vendor's published price for 2,500 contacts. How we calculate prices

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MailerLite vs Kit

Short version

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