Email marketing software for agencies and studios

Agencies send email on behalf of several clients, so separate client accounts and good templates matter. Campaign Monitor starts at $11.70/mo with unlimited users and agency features for client accounts. Its automation is less deep than rivals and price climbs with list size; ActiveCampaign, from $15/mo, goes further on automation.

Top picks for agencies and studios

  1. 1. Campaign MonitorPolished email campaigns with a strong template editorFrom $11.70/moFit 85
  2. 2. ActiveCampaignEmail automation for businesses that follow up over weeksFrom $15/moFit 85
  3. 3. MailerLiteNewsletters and automations with a free plan and low pricesFreeFit 78

All 14 email marketing tools, ranked for agencies and studios

ToolStarts at
Campaign MonitorMarigoldFit 85$11.70
ActiveCampaignActiveCampaignFit 85$15
MailerLiteMailerLiteFit 78$0
GetResponseGetResponseFit 72$15.58
MailchimpIntuitFit 70$13
Hello BarHello BarFit 65$0
FreshmarketerFreshworksFit 65$0
EmailOctopusEmailOctopusFit 65Free for 1 user
SenderSenderFit 65$0
Constant ContactConstant ContactFit 65$10.20
KitKitFit 62$32.50
KlaviyoKlaviyoFit 50$20
SimpleTextingSimpleTextingFit 45$33.20 + $20/extra person
OmnisendOmnisendFit 35$0

Email marketing for agencies and studios: questions

Which ones have a free plan?

Of the 5 that fit agencies and studios best, MailerLite, GetResponse and Mailchimp have a free plan. Check the limits on each tool page; most cap users, volume or features.

How are these ranked?

Each tool has a fit score from 0 to 100 for agencies and studios, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.

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