CRM software for agencies and studios
An agency needs to track leads, proposals and client follow-ups across a small team. HubSpot CRM has a free plan with unlimited users, and paid seats start at $15 per person with marketing and sales in one place. Paid tiers get expensive quickly, so plan for that if you outgrow the free plan.
Top picks for agencies and studios
All 20 CRM tools, ranked for agencies and studios
| Tool | Fit for agency or studio | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 GoHighLevelHighLevelFit 95 | 95 | $80.83 | Free trial | Unlimited users on every plan | Mailchimp, Klaviyo500+ listed | View |
 HubSpot CRMHubSpotFit 92 | 92 | $15/person | Free tier | Unlimited on free | Mailchimp, Campaign Monitor +51,500+ listed | View |
 CloseCloseFit 90 | 90 | $35/person | Free trial | Per user | None in our catalog100+ listed | View |
 InstantlyInstantlyFit 88 | 88 | $37.60 | Paid | Unlimited sending accounts | None in our catalog | View |
 lemlistlempireFit 88 | 88 | $55 | Free trial | Unlimited on Email; per user on Multichannel | Not looked up yet58+ listed | View |
 SalesflareSalesflareFit 88 | 88 | $29/person | Free trial | Per user | None in our catalog | View |
 PipedrivePipedriveFit 85 | 85 | $14/person | Free trial | Per seat | Mailchimp, ActiveCampaign500+ listed | View |
 StreakStreakFit 85 | 85 | $49/person | Free tier | Per user | None in our catalog | View |
 Reply.ioReply.ioFit 85 | 85 | $49/person | Free trial | Per user | None in our catalog | View |
 FreshsalesFreshworksFit 82 | 82 | $9/person | Free trial | Per user | Mailchimp, Klaviyo | View |
 DripifyDripifyFit 82 | 82 | $59/person | Free trial | Per user | None in our catalog | View |
 LushaLushaFit 80 | 80 | $0 | Free tier | 1 seat on Starter; 2 on Professional | None in our catalog | View |
 folkfolkFit 78 | 78 | $24/person | Free trial | Per member | None in our catalog5,000+ listed | View |
 Seamless.AISeamless.AIFit 75 | 75 | $0 | Free tier | Per user | None in our catalog | View |
 Less Annoying CRMLess Annoying SoftwareFit 75 | 75 | $15/person | Free trial | Per user | Mailchimp | View |
 Apollo.ioApollo.ioFit 72 | 72 | $49/person | Free tier | Per seat | Mailchimp, Klaviyo200+ listed | View |
 ClaaplempireFit 70 | 70 | $32/person | Free tier | Per recording license; free Basic for viewers | None in our catalog20+ listed | View |
 BookyourdataBookyourdataFit 70 | 70 | $99 for 250 contacts | Paid | Unlimited team accounts | None in our catalog | View |
 KeapKeapFit 65 | 65 | $299 + $39/extra person | Free trial | 2 users included; extra users $39/mo each | Not looked up yet5,000+ listed | View |
 Capsule CRMCapsuleFit 62 | 62 | $18/person | Free tier | Per user; free plan 2 users | Mailchimp100+ listed | View |
CRM for agencies and studios: questions
Which ones have a free plan?
Of the 18 that fit agencies and studios best, HubSpot CRM, Streak, Lusha, Seamless.AI, Apollo.io and Claap have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for agencies and studios, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.