Teachable vs Shift4Shop

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	TeachableTeachable	Shift4ShopShift4
In one line	Sell courses, coaching, and memberships from your own school site	One unlimited store plan for $41 a month
Starting price	From $29/mo	From $41/mo
Six-person team	$29/mo	$41/mo
On $10,000 of card sales	$399/mo	Your own card processor
Plans	Billed yearly: Starter $29/mo (5 products, 1 admin, 7.5% transaction fee, 1 connected app); Builder $69/mo (10 products, 0% fee, 3 apps); Growth $139/mo (50 products, 5 admins, 5 apps). Monthly $39/$89/$189. Teachable Payments 2.9% + 30¢ on US cards, 3.9% + 30¢ international; PayPal 3.49% + 49¢ in the US. 7-day free trial, 30-day money-back guarantee	End-to-End plan $41/mo: unlimited products, staff, and bandwidth; no setup or transaction fees; US only
Pricing model	Free trial	Paid
Free trial	7 days	—
Users	1 admin on Starter and Builder, 5 on Growth	Unlimited
Both connect to	Mailchimp, Kit
Also connects to	MailerLite, ActiveCampaign, GetResponse	Klaviyo, Constant Contact, Omnisend
Team size	Just me · 2–10 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US
Phone support	None listed	Every plan
Live chat	Every plan	None listed
Support hours	Live chat: People Monday to Friday, 10am to 8pm Eastern; an AI agent outside those hours	Phone: 24x7x365 · Email: 24x7x365
Incidents posted	7 incidents posted on Teachable's status page in the 90 days to Oct 27, 2026; 7 marked major or critical by Teachable. Status page	We found no public status page for Shift4.
Trustpilot score	Not listed	1.5 / 5 from 28 reviews
Fit: Retail shop	10	60
Fit: Restaurant or café	5	15
Fit: Service business	80	15
Fit: Agency or studio	45	15
Fit: Trades or contractor	15	15
Fit: Online store	60	72
Why people pick it	Courses, coaching, and memberships in one school Sales tax and VAT handled at checkout	No product or sales caps Unlimited staff accounts
Where it falls short	7.5% fee per sale on Starter Human support on weekdays only	US only Smaller app ecosystem than Shopify
	Visit Teachable ↗	Visit Shift4Shop ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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