Big Cartel vs Teachable

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Big CartelBig Cartel	TeachableTeachable
In one line	Simple store for artists and makers, free up to 5 products	Sell courses, coaching, and memberships from your own school site
Starting price	Free	From $29/mo
Six-person team	$0/mo	$29/mo
On $10,000 of card sales	Your own card processor	$399/mo
Plans	Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢	Billed yearly: Starter $29/mo (5 products, 1 admin, 7.5% transaction fee, 1 connected app); Builder $69/mo (10 products, 0% fee, 3 apps); Growth $139/mo (50 products, 5 admins, 5 apps). Monthly $39/$89/$189. Teachable Payments 2.9% + 30¢ on US cards, 3.9% + 30¢ international; PayPal 3.49% + 49¢ in the US. 7-day free trial, 30-day money-back guarantee
Pricing model	Free tier	Free trial
Free trial	7 days	7 days
Users	Not listed	1 admin on Starter and Builder, 5 on Growth
Both connect to	Mailchimp
Also connects to	Omnisend	MailerLite, ActiveCampaign, GetResponse, Kit
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Every plan
Support hours	Live chat: 24/7 · Email: 24/7	Live chat: People Monday to Friday, 10am to 8pm Eastern; an AI agent outside those hours
Incidents posted	Big Cartel has a public status page. Status page	7 incidents posted on Teachable's status page in the 90 days to Oct 27, 2026; 7 marked major or critical by Teachable. Status page
Capterra score	4.2 / 5 from 16 reviews (few reviews)	Not listed
Trustpilot score	4.7 / 5 from 441 reviews	Not listed
Fit: Retail shop	70	10
Fit: Restaurant or café	15	5
Fit: Service business	20	80
Fit: Agency or studio	15	45
Fit: Trades or contractor	10	15
Fit: Online store	85	60
Why people pick it	Free plan and no selling fees Quick to set up	Courses, coaching, and memberships in one school Sales tax and VAT handled at checkout
Where it falls short	Product caps of 5, 50, and 500 Abandoned-cart emails only on the $30 plan	7.5% fee per sale on Starter Human support on weekdays only
	Visit Big Cartel ↗	Visit Teachable ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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