Shopify vs Teachable

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Shopify costs less on $10,000 of monthly card sales.
  • Shopify fits retail shop, restaurant or café, online store.
  • Teachable fits service business, agency or studio.
  • Shopify suits teams past ten people.
CompareShopifyShopifyTeachableTeachable
In one lineThe default online store platformSell courses, coaching, and memberships from your own school site
Starting priceFrom $39/moFrom $29/mo
Six-person team$39/mo$29/mo
On $10,000 of card sales$369/mo$399/mo
PlansBasic $39/mo (2.9% + 30¢ online with Shopify Payments); Grow $105/mo (2.7% + 30¢); Advanced $399/mo (2.5% + 30¢); 2%/1%/0.6% extra with other payment providersBilled yearly: Starter $29/mo (5 products, 1 admin, 7.5% transaction fee, 1 connected app); Builder $69/mo (10 products, 0% fee, 3 apps); Growth $139/mo (50 products, 5 admins, 5 apps). Monthly $39/$89/$189. Teachable Payments 2.9% + 30¢ on US cards, 3.9% + 30¢ international; PayPal 3.49% + 49¢ in the US. 7-day free trial, 30-day money-back guarantee
Pricing modelFree trialFree trial
Free trial3 days7 days
Users1 staff on Basic1 admin on Starter and Builder, 5 on Growth
Both connect toMailchimp, MailerLite, ActiveCampaign, GetResponse, Kit
Also connects toQuickBooks Online, Xero, Klaviyo, Campaign Monitor, Hello Bar, Freshmarketer, Akaunting, Bench +3 moreNo others on record
Team sizeJust me · 2–10 people · 11–50 people · 51–200 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPlus onlyNone listed
Live chatEvery paid planEvery plan
Support hoursLive chat: 24/7 · Phone: 24/7Live chat: People Monday to Friday, 10am to 8pm Eastern; an AI agent outside those hours
Incidents posted0 incidents posted on Shopify's status page, which covers all Shopify products and regions, in the 90 days to Oct 27, 2026. Status page7 incidents posted on Teachable's status page in the 90 days to Oct 27, 2026; 7 marked major or critical by Teachable. Status page
Capterra score4.5 / 5 from 6,722 reviewsNot listed
Fit: Retail shop8010
Fit: Restaurant or café305
Fit: Service business3080
Fit: Agency or studio2545
Fit: Trades or contractor1515
Fit: Online store9760
Why people pick it
  • Everything for selling online in one place
  • Largest app store
  • Courses, coaching, and memberships in one school
  • Sales tax and VAT handled at checkout
Where it falls short
  • App costs add up
  • Extra fee without Shopify Payments
  • 7.5% fee per sale on Starter
  • Human support on weekdays only
Visit Shopify Visit Teachable

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

Shopify and Teachable: partner links. We may earn a commission; it never affects rankings.

More comparisons with Shopify or Teachable

Every e-commerce comparison