Big Cartel vs Shift4Shop
Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Big Cartel costs less for a six-person team.- Big Cartel fits retail shop, online store.
Shift4Shop suits teams past ten people.
| Compare | Big CartelBig Cartel | |
|---|---|---|
| In one line | Simple store for artists and makers, free up to 5 products | One unlimited store plan for $41 a month |
| Starting price | Free | From $41/mo |
| Six-person team | $0/mo | $41/mo |
| On $10,000 of card sales | Your own card processor | Your own card processor |
| Plans | Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢ | End-to-End plan $41/mo: unlimited products, staff, and bandwidth; no setup or transaction fees; US only |
| Pricing model | Free tier | Paid |
| Free trial | 7 days | — |
| Users | Not listed | Unlimited |
| Both connect to | Mailchimp, Omnisend | |
| Also connects to | No others on record | Klaviyo, Constant Contact, Kit |
| Team size | Just me · 2–10 people | 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US |
| Phone support | None listed | Every plan |
| Live chat | Plans not stated | None listed |
| Support hours | Live chat: 24/7 · Email: 24/7 | Phone: 24x7x365 · Email: 24x7x365 |
| Incidents posted | Big Cartel has a public status page. Status page | We found no public status page for Shift4. |
| Capterra score | 4.2 / 5 from 16 reviews (few reviews) | Not listed |
| Trustpilot score | 4.7 / 5 from 441 reviews | 1.5 / 5 from 28 reviews |
| Fit: Retail shop | 70 | 60 |
| Fit: Restaurant or café | 15 | 15 |
| Fit: Service business | 20 | 15 |
| Fit: Agency or studio | 15 | 15 |
| Fit: Trades or contractor | 10 | 15 |
| Fit: Online store | 85 | 72 |
| Why people pick it |
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| Where it falls short |
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| Visit Big Cartel | Visit Shift4Shop | |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices
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