Ecwid vs Shift4Shop

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Ecwid costs less for a six-person team.
Ecwid fits retail shop, restaurant or café, service business, trades or contractor.
Shift4Shop suits teams past ten people.

Compare	EcwidLightspeed	Shift4ShopShift4
In one line	Add a store to the site you already have, from $5 a month	One unlimited store plan for $41 a month
Starting price	From $5/mo	From $41/mo
Six-person team	$5/mo	$41/mo
On $10,000 of card sales	$335/mo	Your own card processor
Plans	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees	End-to-End plan $41/mo: unlimited products, staff, and bandwidth; no setup or transaction fees; US only
Pricing model	Paid	Paid
Free trial	—	—
Users	1 on Starter	Unlimited
Both connect to	Mailchimp, Omnisend
Also connects to	FreshBooks	Klaviyo, Constant Contact, Kit
Team size	Just me · 2–10 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US
Phone support	None listed	Every plan
Live chat	Venture and up	None listed
Support hours	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English	Phone: 24x7x365 · Email: 24x7x365
Incidents posted	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page	We found no public status page for Shift4.
Capterra score	4.6 / 5 from 582 reviews	Not listed
Trustpilot score	2.7 / 5 from 436 reviews	1.5 / 5 from 28 reviews
Fit: Retail shop	70	60
Fit: Restaurant or café	40	15
Fit: Service business	45	15
Fit: Agency or studio	20	15
Fit: Trades or contractor	25	15
Fit: Online store	75	72
Why people pick it	Works with your current site No transaction fees	No product or sales caps Unlimited staff accounts
Where it falls short	Product caps on cheaper plans Less design control than a full platform	US only Smaller app ecosystem than Shopify
	Visit Ecwid	Visit Shift4Shop

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

Ecwid vs Shift4Shop

Short version

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