Sellfy vs Shift4Shop

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SellfySellfy	Shift4ShopShift4
In one line	Storefront for creators selling downloads and merch	One unlimited store plan for $41 a month
Starting price	From $22/mo	From $41/mo
Six-person team	$22/mo	$41/mo
On $10,000 of card sales	Your own card processor	Your own card processor
Plans	Billed yearly: Starter $22/mo (up to $10K sales/yr); Business $59 (up to $50K, removes branding); Premium $119 (up to $200K). Monthly $29/$79/$159. No transaction fees beyond PayPal or Stripe	End-to-End plan $41/mo: unlimited products, staff, and bandwidth; no setup or transaction fees; US only
Pricing model	Free trial	Paid
Free trial	14 days	—
Users	Not listed	Unlimited
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Mailchimp, Klaviyo, Constant Contact, Omnisend, Kit
Team size	Just me · 2–10 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US
Phone support	None listed	Every plan
Live chat	None listed	None listed
Support hours	Email: 24/7	Phone: 24x7x365 · Email: 24x7x365
Incidents posted	Sellfy has a public status page. Status page	We found no public status page for Shift4.
Capterra score	4.5 / 5 from 32 reviews	Not listed
Trustpilot score	3.9 / 5 from 72 reviews	1.5 / 5 from 28 reviews
Fit: Retail shop	35	60
Fit: Restaurant or café	5	15
Fit: Service business	40	15
Fit: Agency or studio	35	15
Fit: Trades or contractor	5	15
Fit: Online store	80	72
Why people pick it	No transaction fees and unlimited products Email marketing included	No product or sales caps Unlimited staff accounts
Where it falls short	Every plan caps yearly sales Sellfy branding stays on until Business	US only Smaller app ecosystem than Shopify
	Visit Sellfy ↗	Visit Shift4Shop ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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