WooCommerce vs Shift4Shop

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WooCommerceAutomattic	Shift4ShopShift4
In one line	Free store plugin for WordPress, if you run your own hosting	One unlimited store plan for $41 a month
Starting price	From $25/mo	From $41/mo
Six-person team	$25/mo	$41/mo
On $10,000 of card sales	$355/mo	Your own card processor
Plans	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards	End-to-End plan $41/mo: unlimited products, staff, and bandwidth; no setup or transaction fees; US only
Pricing model	Free tier	Paid
Free trial	—	—
Users	Unlimited	Unlimited
Both connect to	Mailchimp, Klaviyo, Omnisend, Kit
Also connects to	QuickBooks Online, Xero, Freshmarketer, Akaunting, MailerLite, ActiveCampaign, Sender, GetResponse	Constant Contact
Team size	2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US
Phone support	Not looked up yet	Every plan
Live chat	Plans not stated	None listed
Support hours	Not published	Phone: 24x7x365 · Email: 24x7x365
Incidents posted	Automattic has a public status page. Status page	We found no public status page for Shift4.
Trustpilot score	2.1 / 5 from 144 reviews	1.5 / 5 from 28 reviews
Fit: Retail shop	65	60
Fit: Restaurant or café	25	15
Fit: Service business	40	15
Fit: Agency or studio	55	15
Fit: Trades or contractor	20	15
Fit: Online store	85	72
Why people pick it	Full control, no platform fee Huge plugin ecosystem	No product or sales caps Unlimited staff accounts
Where it falls short	You manage hosting and updates Costs spread across many vendors	US only Smaller app ecosystem than Shopify
	Visit WooCommerce ↗	Visit Shift4Shop ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices