Subbly vs Shift4Shop

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Shift4Shop costs less for a six-person team.
Shift4Shop fits retail shop.
Subbly fits restaurant or café, service business, online store.

Compare	SubblySubbly	Shift4ShopShift4
In one line	A storefront built around subscription boxes and memberships	One unlimited store plan for $41 a month
Starting price	From $51/mo	From $41/mo
Six-person team	$51/mo	$41/mo
On $10,000 of card sales	Your own card processor	Your own card processor
Plans	Subbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gateways	End-to-End plan $41/mo: unlimited products, staff, and bandwidth; no setup or transaction fees; US only
Pricing model	Free trial	Paid
Free trial	—	—
Users	Unlimited	Unlimited
Both connect to	Mailchimp, Klaviyo
Also connects to	No others on record	Constant Contact, Omnisend, Kit
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people
Available in	US · UK · CA · AU	US
Phone support	None listed	Every plan
Live chat	None listed	None listed
Support hours	Not published	Phone: 24x7x365 · Email: 24x7x365
Incidents posted	5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page	We found no public status page for Shift4.
Capterra score	4.8 / 5 from 220 reviews	Not listed
Trustpilot score	3.2 / 5 from 5 reviews (few reviews)	1.5 / 5 from 28 reviews
Fit: Retail shop	50	60
Fit: Restaurant or café	40	15
Fit: Service business	45	15
Fit: Agency or studio	15	15
Fit: Trades or contractor	10	15
Fit: Online store	88	72
Why people pick it	Subscription logic is native Checkout surveys and box builders	No product or sales caps Unlimited staff accounts
Where it falls short	Transaction fee on top of processing Smaller app ecosystem than Shopify	US only Smaller app ecosystem than Shopify
	Visit Subbly	Visit Shift4Shop

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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Subbly vs Shift4Shop

Short version

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