Shopify vs WooCommerce

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	ShopifyShopify	WooCommerceAutomattic
In one line	The default online store platform	Free store plugin for WordPress, if you run your own hosting
Starting price	From $39/mo	From $25/mo
Six-person team	$39/mo	$25/mo
On $10,000 of card sales	$369/mo	$355/mo
Plans	Basic $39/mo (2.9% + 30¢ online with Shopify Payments); Grow $105/mo (2.7% + 30¢); Advanced $399/mo (2.5% + 30¢); 2%/1%/0.6% extra with other payment providers	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards
Pricing model	Free trial	Free tier
Free trial	3 days	—
Users	1 staff on Basic	Unlimited
Both connect to	QuickBooks Online, Xero, Mailchimp, Klaviyo, Freshmarketer, Akaunting, MailerLite, ActiveCampaign +4 more
Also connects to	Campaign Monitor, Hello Bar, Bench, Constant Contact	No others on record
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plus only	Not looked up yet
Live chat	Every paid plan	Plans not stated
Support hours	Live chat: 24/7 · Phone: 24/7	Not published
Incidents posted	0 incidents posted on Shopify's status page, which covers all Shopify products and regions, in the 90 days to Oct 27, 2026. Status page	Automattic has a public status page. Status page
Capterra score	4.5 / 5 from 6,722 reviews	Not listed
Trustpilot score	Not listed	2.1 / 5 from 144 reviews
Fit: Retail shop	80	65
Fit: Restaurant or café	30	25
Fit: Service business	30	40
Fit: Agency or studio	25	55
Fit: Trades or contractor	15	20
Fit: Online store	97	85
Why people pick it	Everything for selling online in one place Largest app store	Full control, no platform fee Huge plugin ecosystem
Where it falls short	App costs add up Extra fee without Shopify Payments	You manage hosting and updates Costs spread across many vendors
	Visit Shopify ↗	Visit WooCommerce ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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