Shopify vs Subbly

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	ShopifyShopify	SubblySubbly
In one line	The default online store platform	A storefront built around subscription boxes and memberships
Starting price	From $39/mo	From $51/mo
Six-person team	$39/mo	$51/mo
On $10,000 of card sales	$369/mo	Your own card processor
Plans	Basic $39/mo (2.9% + 30¢ online with Shopify Payments); Grow $105/mo (2.7% + 30¢); Advanced $399/mo (2.5% + 30¢); 2%/1%/0.6% extra with other payment providers	Subbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gateways
Pricing model	Free trial	Free trial
Free trial	3 days	—
Users	1 staff on Basic	Unlimited
Both connect to	Mailchimp, Klaviyo
Also connects to	QuickBooks Online, Xero, Campaign Monitor, Hello Bar, Freshmarketer, Akaunting, MailerLite, Bench +6 more	No others on record
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plus only	None listed
Live chat	Every paid plan	None listed
Support hours	Live chat: 24/7 · Phone: 24/7	Not published
Incidents posted	0 incidents posted on Shopify's status page, which covers all Shopify products and regions, in the 90 days to Oct 27, 2026. Status page	5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page
Capterra score	4.5 / 5 from 6,722 reviews	4.8 / 5 from 220 reviews
Trustpilot score	Not listed	3.2 / 5 from 5 reviews (few reviews)
Fit: Retail shop	80	50
Fit: Restaurant or café	30	40
Fit: Service business	30	45
Fit: Agency or studio	25	15
Fit: Trades or contractor	15	10
Fit: Online store	97	88
Why people pick it	Everything for selling online in one place Largest app store	Subscription logic is native Checkout surveys and box builders
Where it falls short	App costs add up Extra fee without Shopify Payments	Transaction fee on top of processing Smaller app ecosystem than Shopify
	Visit Shopify ↗	Visit Subbly ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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