Subbly vs WooCommerce

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SubblySubbly	WooCommerceAutomattic
In one line	A storefront built around subscription boxes and memberships	Free store plugin for WordPress, if you run your own hosting
Starting price	From $51/mo	From $25/mo
Six-person team	$51/mo	$25/mo
On $10,000 of card sales	Your own card processor	$355/mo
Plans	Subbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gateways	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards
Pricing model	Free trial	Free tier
Free trial	—	—
Users	Unlimited	Unlimited
Both connect to	Mailchimp, Klaviyo
Also connects to	No others on record	QuickBooks Online, Xero, Freshmarketer, Akaunting, MailerLite, ActiveCampaign, Omnisend, Sender +2 more
Team size	Just me · 2–10 people · 11–50 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Not looked up yet
Live chat	None listed	Plans not stated
Support hours	Not published	Not published
Incidents posted	5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page	Automattic has a public status page. Status page
Capterra score	4.8 / 5 from 220 reviews	Not listed
Trustpilot score	3.2 / 5 from 5 reviews (few reviews)	2.1 / 5 from 144 reviews
Fit: Retail shop	50	65
Fit: Restaurant or café	40	25
Fit: Service business	45	40
Fit: Agency or studio	15	55
Fit: Trades or contractor	10	20
Fit: Online store	88	85
Why people pick it	Subscription logic is native Checkout surveys and box builders	Full control, no platform fee Huge plugin ecosystem
Where it falls short	Transaction fee on top of processing Smaller app ecosystem than Shopify	You manage hosting and updates Costs spread across many vendors
	Visit Subbly ↗	Visit WooCommerce ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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