BrightLocal vs Mangools

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	BrightLocalBrightLocal	MangoolsMangools
In one line	Local rank tracking, citations, and reviews for storefronts	Beginner-friendly keyword research and rank tracking
Starting price	From $31/mo	From $37.70/mo
Six-person team	$31/mo	$37.70/mo
Plans	Track $31/mo; Manage $40/mo; Grow $49/mo for 1 location, billed annually (monthly $41/$54/$65); more locations cost more	Billed yearly: Basic $37.70/mo (100 lookups/day, 200 tracked keywords); Premium $52.70 (500, 700); Agency $97.70 (1,200, 1,500); monthly $61/$81/$141; free account with 5 lookups/day; refund within 48 hours
Pricing model	Free trial	Free tier
Free trial	14 days	—
Users	Unlimited	1 on Basic
Integrations	Google Business Profile, Facebook, Yelp	None needed
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	Plans not stated
Support hours	Live chat: Mon-Fri 5am-7pm ET / 10am-Midnight GMT	Not published
Incidents posted	BrightLocal has a public status page. Status page	We found no public status page for Mangools.
Capterra score	4.8 / 5 from 283 reviews	4.8 / 5 from 92 reviews
Trustpilot score	4.0 / 5 from 770 reviews	4.5 / 5 from 167 reviews
Fit: Retail shop	85	60
Fit: Restaurant or café	85	55
Fit: Service business	85	72
Fit: Agency or studio	70	75
Fit: Trades or contractor	85	60
Fit: Online store	20	75
Why people pick it	Built for local Affordable	Easy for beginners Cheaper than Semrush and Ahrefs
Where it falls short	Not for e-commerce SEO Citation building costs extra	Lookup caps per day Thin technical audits
	Visit BrightLocal ↗	Visit Mangools ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices