Semrush vs Mangools

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SemrushSemrush	MangoolsMangools
In one line	The full SEO toolkit: keywords, audits, competitors	Beginner-friendly keyword research and rank tracking
Starting price	From $117.33/mo + $45/extra person	From $37.70/mo
Six-person team	$117/mo	$37.70/mo
Plans	SEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on Advanced	Billed yearly: Basic $37.70/mo (100 lookups/day, 200 tracked keywords); Premium $52.70 (500, 700); Agency $97.70 (1,200, 1,500); monthly $61/$81/$141; free account with 5 lookups/day; refund within 48 hours
Pricing model	Free trial	Free tier
Free trial	7 days	—
Users	1; extra users from $45/mo	1 on Basic
Integrations	Google Search Console, Analytics, WordPress	None needed
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Plans not stated
Support hours	Not published	Not published
Incidents posted	We found no public status page for Semrush.	We found no public status page for Mangools.
Capterra score	4.6 / 5 from 2,329 reviews	4.8 / 5 from 92 reviews
Trustpilot score	1.6 / 5 from 1,422 reviews	4.5 / 5 from 167 reviews
Fit: Retail shop	40	60
Fit: Restaurant or café	30	55
Fit: Service business	55	72
Fit: Agency or studio	95	75
Fit: Trades or contractor	40	60
Fit: Online store	80	75
Why people pick it	Everything in one tool Best competitor data	Easy for beginners Cheaper than Semrush and Ahrefs
Where it falls short	Expensive Overkill for one local site	Lookup caps per day Thin technical audits
	Visit Semrush ↗	Visit Mangools ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices