Whitespark vs Mangools

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Whitespark costs less for a six-person team.
  • Whitespark fits retail shop, restaurant or café, service business, trades or contractor.
  • Mangools fits online store.
  • Whitespark suits teams past ten people.
CompareWhitesparkWhitesparkMangoolsMangools
In one lineLocal rank tracking and citation finding, priced per toolBeginner-friendly keyword research and rank tracking
Starting priceFrom $14/moFrom $37.70/mo
Six-person team$14/mo$37.70/mo
PlansLocal Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separatelyBilled yearly: Basic $37.70/mo (100 lookups/day, 200 tracked keywords); Premium $52.70 (500, 700); Agency $97.70 (1,200, 1,500); monthly $61/$81/$141; free account with 5 lookups/day; refund within 48 hours
Pricing modelFree tierFree tier
Free trial14 days—
UsersNot listed1 on Basic
IntegrationsGoogle and Bing local results, Google Business Profile, CSV and PDF reportsNone needed
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPlans not statedNone listed
Live chatNone listedPlans not stated
Support hoursNot publishedNot published
Incidents postedWe found no public status page for Whitespark.We found no public status page for Mangools.
Capterra scoreSee reviews on Capterra4.8 / 5 from 92 reviews
Trustpilot score3.8 / 5 from 4 reviews (few reviews)4.5 / 5 from 167 reviews
Fit: Retail shop8260
Fit: Restaurant or café8255
Fit: Service business8572
Fit: Agency or studio7575
Fit: Trades or contractor8860
Fit: Online store1575
Why people pick it
  • Cheap local rank tracking
  • Unlimited domains and locations on every Rank Tracker plan
  • Easy for beginners
  • Cheaper than Semrush and Ahrefs
Where it falls short
  • Each tool is a separate subscription
  • No keyword research or backlink tools
  • Lookup caps per day
  • Thin technical audits
Visit Whitespark Visit Mangools

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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