Semrush vs Whitespark

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Whitespark costs less for a six-person team.
  • Whitespark fits retail shop, restaurant or café, service business, trades or contractor.
  • Semrush fits agency or studio, online store.
CompareSemrushSemrushWhitesparkWhitespark
In one lineThe full SEO toolkit: keywords, audits, competitorsLocal rank tracking and citation finding, priced per tool
Starting priceFrom $117.33/mo + $45/extra personFrom $14/mo
Six-person team$117/mo$14/mo
PlansSEO $117.33/mo; Starter $165.17/mo; Pro+ $248.17/mo; Advanced $455.67/mo, billed annually (monthly $139.95/$199/$299/$549); 1 user included; extra users $45/mo on SEO and Starter, $80 on Pro+, $100 on AdvancedLocal Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately
Pricing modelFree trialFree tier
Free trial7 days14 days
Users1; extra users from $45/moNot listed
IntegrationsGoogle Search Console, Analytics, WordPressGoogle and Bing local results, Google Business Profile, CSV and PDF reports
Team size2–10 people · 11–50 people · 51–200 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedPlans not stated
Live chatNone listedNone listed
Support hoursNot publishedNot published
Incidents postedWe found no public status page for Semrush.We found no public status page for Whitespark.
Capterra score4.6 / 5 from 2,329 reviewsSee reviews on Capterra
Trustpilot score1.6 / 5 from 1,422 reviews3.8 / 5 from 4 reviews (few reviews)
Fit: Retail shop4082
Fit: Restaurant or café3082
Fit: Service business5585
Fit: Agency or studio9575
Fit: Trades or contractor4088
Fit: Online store8015
Why people pick it
  • Everything in one tool
  • Best competitor data
  • Cheap local rank tracking
  • Unlimited domains and locations on every Rank Tracker plan
Where it falls short
  • Expensive
  • Overkill for one local site
  • Each tool is a separate subscription
  • No keyword research or backlink tools
Visit Semrush Visit Whitespark

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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