Whitespark vs SpyFu

Two SEO & local search tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WhitesparkWhitespark	SpyFuSpyFu
In one line	Local rank tracking and citation finding, priced per tool	See which keywords and Google Ads your competitors pay for
Starting price	From $14/mo	From $29/mo
Six-person team	$14/mo	$29/mo
Plans	Local Rank Tracker from $14/mo billed yearly, $17 monthly (100 location keywords, weekly); Local Citation Finder free for 1 campaign, paid from $33/mo yearly, $39 monthly; each tool billed separately	Basic $29/mo billed yearly, $39 monthly (1 user, 10k-row results); Pro + AI $89 yearly, $119 monthly (first month $59); Team $187 yearly, $249 monthly (5 users); 30-day money-back guarantee
Pricing model	Free tier	Paid
Free trial	14 days	—
Users	Not listed	1 on Basic
Integrations	Google and Bing local results, Google Business Profile, CSV and PDF reports	Google Search Console and API (Pro and up), Google Ads, ChatGPT
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated	Plans not stated
Live chat	None listed	Plans not stated
Support hours	Not published	Live chat: Monday-Friday 6am-5pm (time zone not stated)
Incidents posted	We found no public status page for Whitespark.	We found no public status page for SpyFu.
Capterra score	See reviews on Capterra	4.4 / 5 from 145 reviews
Trustpilot score	3.8 / 5 from 4 reviews (few reviews)	3.4 / 5 from 152 reviews
Fit: Retail shop	82	55
Fit: Restaurant or café	82	45
Fit: Service business	85	70
Fit: Agency or studio	75	85
Fit: Trades or contractor	88	55
Fit: Online store	15	82
Why people pick it	Cheap local rank tracking Unlimited domains and locations on every Rank Tracker plan	Years of competitor Google Ads and keyword history 30-day money-back guarantee
Where it falls short	Each tool is a separate subscription No keyword research or backlink tools	Basic caps results and exports at 10,000 rows No Search Console, API, or white label on Basic
	Visit Whitespark ↗	Visit SpyFu ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices