Subbly vs Sellfy

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SubblySubbly	SellfySellfy
In one line	A storefront built around subscription boxes and memberships	Storefront for creators selling downloads and merch
Starting price	From $51/mo	From $22/mo
Six-person team	$51/mo	$22/mo
On $10,000 of card sales	Your own card processor	Your own card processor
Plans	Subbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gateways	Billed yearly: Starter $22/mo (up to $10K sales/yr); Business $59 (up to $50K, removes branding); Premium $119 (up to $200K). Monthly $29/$79/$159. No transaction fees beyond PayPal or Stripe
Pricing model	Free trial	Free trial
Free trial	—	14 days
Users	Unlimited	Not listed
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo	None in our catalog
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	None listed
Support hours	Not published	Email: 24/7
Incidents posted	5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page	Sellfy has a public status page. Status page
Capterra score	4.8 / 5 from 220 reviews	4.5 / 5 from 32 reviews
Trustpilot score	3.2 / 5 from 5 reviews (few reviews)	3.9 / 5 from 72 reviews
Fit: Retail shop	50	35
Fit: Restaurant or café	40	5
Fit: Service business	45	40
Fit: Agency or studio	15	35
Fit: Trades or contractor	10	5
Fit: Online store	88	80
Why people pick it	Subscription logic is native Checkout surveys and box builders	No transaction fees and unlimited products Email marketing included
Where it falls short	Transaction fee on top of processing Smaller app ecosystem than Shopify	Every plan caps yearly sales Sellfy branding stays on until Business
	Visit Subbly ↗	Visit Sellfy ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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