WooCommerce vs Sellfy

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WooCommerceAutomattic	SellfySellfy
In one line	Free store plugin for WordPress, if you run your own hosting	Storefront for creators selling downloads and merch
Starting price	From $25/mo	From $22/mo
Six-person team	$25/mo	$22/mo
On $10,000 of card sales	$355/mo	Your own card processor
Plans	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards	Billed yearly: Starter $22/mo (up to $10K sales/yr); Business $59 (up to $50K, removes branding); Premium $119 (up to $200K). Monthly $29/$79/$159. No transaction fees beyond PayPal or Stripe
Pricing model	Free tier	Free trial
Free trial	—	14 days
Users	Unlimited	Not listed
Both connect to	No shared connections on record.
Also connects to	QuickBooks Online, Xero, Mailchimp, Klaviyo, Freshmarketer, Akaunting, MailerLite, ActiveCampaign +4 more	None in our catalog
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Plans not stated	None listed
Support hours	Not published	Email: 24/7
Incidents posted	Automattic has a public status page. Status page	Sellfy has a public status page. Status page
Capterra score	Not listed	4.5 / 5 from 32 reviews
Trustpilot score	2.1 / 5 from 144 reviews	3.9 / 5 from 72 reviews
Fit: Retail shop	65	35
Fit: Restaurant or café	25	5
Fit: Service business	40	40
Fit: Agency or studio	55	35
Fit: Trades or contractor	20	5
Fit: Online store	85	80
Why people pick it	Full control, no platform fee Huge plugin ecosystem	No transaction fees and unlimited products Email marketing included
Where it falls short	You manage hosting and updates Costs spread across many vendors	Every plan caps yearly sales Sellfy branding stays on until Business
	Visit WooCommerce ↗	Visit Sellfy ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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