Ecwid vs Sellfy

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	EcwidLightspeed	SellfySellfy
In one line	Add a store to the site you already have, from $5 a month	Storefront for creators selling downloads and merch
Starting price	From $5/mo	From $22/mo
Six-person team	$5/mo	$22/mo
On $10,000 of card sales	$335/mo	Your own card processor
Plans	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees	Billed yearly: Starter $22/mo (up to $10K sales/yr); Business $59 (up to $50K, removes branding); Premium $119 (up to $200K). Monthly $29/$79/$159. No transaction fees beyond PayPal or Stripe
Pricing model	Paid	Free trial
Free trial	—	14 days
Users	1 on Starter	Not listed
Both connect to	No shared connections on record.
Also connects to	FreshBooks, Mailchimp, Omnisend	None in our catalog
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Venture and up	None listed
Support hours	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English	Email: 24/7
Incidents posted	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page	Sellfy has a public status page. Status page
Capterra score	4.6 / 5 from 582 reviews	4.5 / 5 from 32 reviews
Trustpilot score	2.7 / 5 from 436 reviews	3.9 / 5 from 72 reviews
Fit: Retail shop	70	35
Fit: Restaurant or café	40	5
Fit: Service business	45	40
Fit: Agency or studio	20	35
Fit: Trades or contractor	25	5
Fit: Online store	75	80
Why people pick it	Works with your current site No transaction fees	No transaction fees and unlimited products Email marketing included
Where it falls short	Product caps on cheaper plans Less design control than a full platform	Every plan caps yearly sales Sellfy branding stays on until Business
	Visit Ecwid ↗	Visit Sellfy ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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