Square Online vs Sellfy

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Square OnlineBlock	SellfySellfy
In one line	Free online store that runs on your Square account	Storefront for creators selling downloads and merch
Starting price	Free	From $22/mo
Six-person team	$0/mo	$22/mo
On $10,000 of card sales	$370/mo	Your own card processor
Plans	Free (online cards 3.3% + 30¢); Plus $49/mo per location (2.9% + 30¢); Premium $149/mo per location adds real-time shipping rates; 1.5% extra on non-US cards	Billed yearly: Starter $22/mo (up to $10K sales/yr); Business $59 (up to $50K, removes branding); Premium $119 (up to $200K). Monthly $29/$79/$159. No transaction fees beyond PayPal or Stripe
Pricing model	Free tier	Free trial
Free trial	30 days	14 days
Users	No per-seat fee	Not listed
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo	None in our catalog
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every plan (US)	None listed
Live chat	Plans not stated	None listed
Support hours	Phone: 6am–6pm PT M–F for the first 90 days (Square Free only), 6am–6pm PT M–F (Square Plus only), 24/7 (Square Premium only)	Email: 24/7
Incidents posted	14 incidents posted on Block's status page, which covers all Block products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Block. Status page	Sellfy has a public status page. Status page
Capterra score	4.6 / 5 from 332 reviews	4.5 / 5 from 32 reviews
Trustpilot score	Not listed	3.9 / 5 from 72 reviews
Fit: Retail shop	80	35
Fit: Restaurant or café	85	5
Fit: Service business	55	40
Fit: Agency or studio	15	35
Fit: Trades or contractor	30	5
Fit: Online store	65	80
Why people pick it	Free plan with pickup, delivery, and shipping Same account as Square POS	No transaction fees and unlimited products Email marketing included
Where it falls short	Paid plans are charged per location Checkout must use Square payments	Every plan caps yearly sales Sellfy branding stays on until Business
	Visit Square Online ↗	Visit Sellfy ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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