Big Cartel vs Sellfy

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Big CartelBig Cartel	SellfySellfy
In one line	Simple store for artists and makers, free up to 5 products	Storefront for creators selling downloads and merch
Starting price	Free	From $22/mo
Six-person team	$0/mo	$22/mo
On $10,000 of card sales	Your own card processor	Your own card processor
Plans	Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢	Billed yearly: Starter $22/mo (up to $10K sales/yr); Business $59 (up to $50K, removes branding); Premium $119 (up to $200K). Monthly $29/$79/$159. No transaction fees beyond PayPal or Stripe
Pricing model	Free tier	Free trial
Free trial	7 days	14 days
Users	Not listed	Not listed
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Omnisend	None in our catalog
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Plans not stated	None listed
Support hours	Live chat: 24/7 · Email: 24/7	Email: 24/7
Incidents posted	Big Cartel has a public status page. Status page	Sellfy has a public status page. Status page
Capterra score	4.2 / 5 from 16 reviews (few reviews)	4.5 / 5 from 32 reviews
Trustpilot score	4.7 / 5 from 441 reviews	3.9 / 5 from 72 reviews
Fit: Retail shop	70	35
Fit: Restaurant or café	15	5
Fit: Service business	20	40
Fit: Agency or studio	15	35
Fit: Trades or contractor	10	5
Fit: Online store	85	80
Why people pick it	Free plan and no selling fees Quick to set up	No transaction fees and unlimited products Email marketing included
Where it falls short	Product caps of 5, 50, and 500 Abandoned-cart emails only on the $30 plan	Every plan caps yearly sales Sellfy branding stays on until Business
	Visit Big Cartel ↗	Visit Sellfy ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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