Subbly vs Square Online

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Square Online costs less for a six-person team.
  • Square Online fits retail shop, restaurant or café, service business, trades or contractor.
  • Subbly fits online store.
CompareSubblySubblySquare OnlineBlock
In one lineA storefront built around subscription boxes and membershipsFree online store that runs on your Square account
Starting priceFrom $51/moFree
Six-person team$51/mo$0/mo
On $10,000 of card salesYour own card processor$370/mo
PlansSubbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gatewaysFree (online cards 3.3% + 30¢); Plus $49/mo per location (2.9% + 30¢); Premium $149/mo per location adds real-time shipping rates; 1.5% extra on non-US cards
Pricing modelFree trialFree tier
Free trial—30 days
UsersUnlimitedNo per-seat fee
Both connect toMailchimp, Klaviyo
Also connects toNo others on recordNo others on record
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedEvery plan (US)
Live chatNone listedPlans not stated
Support hoursNot publishedPhone: 6am–6pm PT M–F for the first 90 days (Square Free only), 6am–6pm PT M–F (Square Plus only), 24/7 (Square Premium only)
Incidents posted5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page14 incidents posted on Block's status page, which covers all Block products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Block. Status page
Capterra score4.8 / 5 from 220 reviews4.6 / 5 from 332 reviews
Trustpilot score3.2 / 5 from 5 reviews (few reviews)Not listed
Fit: Retail shop5080
Fit: Restaurant or café4085
Fit: Service business4555
Fit: Agency or studio1515
Fit: Trades or contractor1030
Fit: Online store8865
Why people pick it
  • Subscription logic is native
  • Checkout surveys and box builders
  • Free plan with pickup, delivery, and shipping
  • Same account as Square POS
Where it falls short
  • Transaction fee on top of processing
  • Smaller app ecosystem than Shopify
  • Paid plans are charged per location
  • Checkout must use Square payments
Visit Subbly Visit Square Online

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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