Subbly vs Big Cartel

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SubblySubbly	Big CartelBig Cartel
In one line	A storefront built around subscription boxes and memberships	Simple store for artists and makers, free up to 5 products
Starting price	From $51/mo	Free
Six-person team	$51/mo	$0/mo
On $10,000 of card sales	Your own card processor	Your own card processor
Plans	Subbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gateways	Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢
Pricing model	Free trial	Free tier
Free trial	—	7 days
Users	Unlimited	Not listed
Both connect to	Mailchimp
Also connects to	Klaviyo	Omnisend
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Plans not stated
Support hours	Not published	Live chat: 24/7 · Email: 24/7
Incidents posted	5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page	Big Cartel has a public status page. Status page
Capterra score	4.8 / 5 from 220 reviews	4.2 / 5 from 16 reviews (few reviews)
Trustpilot score	3.2 / 5 from 5 reviews (few reviews)	4.7 / 5 from 441 reviews
Fit: Retail shop	50	70
Fit: Restaurant or café	40	15
Fit: Service business	45	20
Fit: Agency or studio	15	15
Fit: Trades or contractor	10	10
Fit: Online store	88	85
Why people pick it	Subscription logic is native Checkout surveys and box builders	Free plan and no selling fees Quick to set up
Where it falls short	Transaction fee on top of processing Smaller app ecosystem than Shopify	Product caps of 5, 50, and 500 Abandoned-cart emails only on the $30 plan
	Visit Subbly ↗	Visit Big Cartel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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