Subbly vs Ecwid

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	SubblySubbly	EcwidLightspeed
In one line	A storefront built around subscription boxes and memberships	Add a store to the site you already have, from $5 a month
Starting price	From $51/mo	From $5/mo
Six-person team	$51/mo	$5/mo
On $10,000 of card sales	Your own card processor	$335/mo
Plans	Subbly $51/mo billed annually ($69 monthly); Max $111/mo ($149 monthly); Subbly X from $499/mo; fees 1% + 12¢ on Stripe, 1.25% on other gateways	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees
Pricing model	Free trial	Paid
Free trial	—	—
Users	Unlimited	1 on Starter
Both connect to	Mailchimp
Also connects to	Klaviyo	FreshBooks, Omnisend
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	None listed	Venture and up
Support hours	Not published	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English
Incidents posted	5 incidents posted on Subbly's status page, which covers all Subbly products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Subbly. Status page	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page
Capterra score	4.8 / 5 from 220 reviews	4.6 / 5 from 582 reviews
Trustpilot score	3.2 / 5 from 5 reviews (few reviews)	2.7 / 5 from 436 reviews
Fit: Retail shop	50	70
Fit: Restaurant or café	40	40
Fit: Service business	45	45
Fit: Agency or studio	15	20
Fit: Trades or contractor	10	25
Fit: Online store	88	75
Why people pick it	Subscription logic is native Checkout surveys and box builders	Works with your current site No transaction fees
Where it falls short	Transaction fee on top of processing Smaller app ecosystem than Shopify	Product caps on cheaper plans Less design control than a full platform
	Visit Subbly ↗	Visit Ecwid ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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