Ecwid vs Big Cartel

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	EcwidLightspeed	Big CartelBig Cartel
In one line	Add a store to the site you already have, from $5 a month	Simple store for artists and makers, free up to 5 products
Starting price	From $5/mo	Free
Six-person team	$5/mo	$0/mo
On $10,000 of card sales	$335/mo	Your own card processor
Plans	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees	Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢
Pricing model	Paid	Free tier
Free trial	—	7 days
Users	1 on Starter	Not listed
Both connect to	Mailchimp, Omnisend
Also connects to	FreshBooks	No others on record
Team size	Just me · 2–10 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Venture and up	Plans not stated
Support hours	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English	Live chat: 24/7 · Email: 24/7
Incidents posted	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page	Big Cartel has a public status page. Status page
Capterra score	4.6 / 5 from 582 reviews	4.2 / 5 from 16 reviews (few reviews)
Trustpilot score	2.7 / 5 from 436 reviews	4.7 / 5 from 441 reviews
Fit: Retail shop	70	70
Fit: Restaurant or café	40	15
Fit: Service business	45	20
Fit: Agency or studio	20	15
Fit: Trades or contractor	25	10
Fit: Online store	75	85
Why people pick it	Works with your current site No transaction fees	Free plan and no selling fees Quick to set up
Where it falls short	Product caps on cheaper plans Less design control than a full platform	Product caps of 5, 50, and 500 Abandoned-cart emails only on the $30 plan
	Visit Ecwid ↗	Visit Big Cartel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices