Big Cartel vs Square Online

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Big CartelBig Cartel	Square OnlineBlock
In one line	Simple store for artists and makers, free up to 5 products	Free online store that runs on your Square account
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
On $10,000 of card sales	Your own card processor	$370/mo
Plans	Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢	Free (online cards 3.3% + 30¢); Plus $49/mo per location (2.9% + 30¢); Premium $149/mo per location adds real-time shipping rates; 1.5% extra on non-US cards
Pricing model	Free tier	Free tier
Free trial	7 days	30 days
Users	Not listed	No per-seat fee
Both connect to	Mailchimp
Also connects to	Omnisend	Klaviyo
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every plan (US)
Live chat	Plans not stated	Plans not stated
Support hours	Live chat: 24/7 · Email: 24/7	Phone: 6am–6pm PT M–F for the first 90 days (Square Free only), 6am–6pm PT M–F (Square Plus only), 24/7 (Square Premium only)
Incidents posted	Big Cartel has a public status page. Status page	14 incidents posted on Block's status page, which covers all Block products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Block. Status page
Capterra score	4.2 / 5 from 16 reviews (few reviews)	4.6 / 5 from 332 reviews
Trustpilot score	4.7 / 5 from 441 reviews	Not listed
Fit: Retail shop	70	80
Fit: Restaurant or café	15	85
Fit: Service business	20	55
Fit: Agency or studio	15	15
Fit: Trades or contractor	10	30
Fit: Online store	85	65
Why people pick it	Free plan and no selling fees Quick to set up	Free plan with pickup, delivery, and shipping Same account as Square POS
Where it falls short	Product caps of 5, 50, and 500 Abandoned-cart emails only on the $30 plan	Paid plans are charged per location Checkout must use Square payments
	Visit Big Cartel ↗	Visit Square Online ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices