WooCommerce vs Big Cartel

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	WooCommerceAutomattic	Big CartelBig Cartel
In one line	Free store plugin for WordPress, if you run your own hosting	Simple store for artists and makers, free up to 5 products
Starting price	From $25/mo	Free
Six-person team	$25/mo	$0/mo
On $10,000 of card sales	$355/mo	Your own card processor
Plans	Plugin free; hosting about $25-350/mo; extensions $29-299/yr each; WooPayments 2.9% + 30¢ for US cards	Gold free (5 products); Platinum $15/mo (50 products, custom domain); Diamond $30/mo (500 products, abandoned-cart emails); 20% off yearly ($12/$24); no Big Cartel selling fees, card processing about 2.9% + 30¢
Pricing model	Free tier	Free tier
Free trial	—	7 days
Users	Unlimited	Not listed
Both connect to	Mailchimp, Omnisend
Also connects to	QuickBooks Online, Xero, Klaviyo, Freshmarketer, Akaunting, MailerLite, ActiveCampaign, Sender +2 more	No others on record
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Plans not stated	Plans not stated
Support hours	Not published	Live chat: 24/7 · Email: 24/7
Incidents posted	Automattic has a public status page. Status page	Big Cartel has a public status page. Status page
Capterra score	Not listed	4.2 / 5 from 16 reviews (few reviews)
Trustpilot score	2.1 / 5 from 144 reviews	4.7 / 5 from 441 reviews
Fit: Retail shop	65	70
Fit: Restaurant or café	25	15
Fit: Service business	40	20
Fit: Agency or studio	55	15
Fit: Trades or contractor	20	10
Fit: Online store	85	85
Why people pick it	Full control, no platform fee Huge plugin ecosystem	Free plan and no selling fees Quick to set up
Where it falls short	You manage hosting and updates Costs spread across many vendors	Product caps of 5, 50, and 500 Abandoned-cart emails only on the $30 plan
	Visit WooCommerce ↗	Visit Big Cartel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices