Email marketing software for retail shops
A shop uses email to bring regulars back for new stock, sales and events. Mailchimp starts at $13/mo with templates and automations, and most people already know it. Pricing climbs as your contact list grows, and if your customers respond better to texts, SimpleTexting covers SMS in the US and Canada.
Top picks for retail shops
All 14 email marketing tools, ranked for retail shops
| Tool | Fit for retail shop | Starts at | Pricing | Users | Integrations | |
|---|---|---|---|---|---|---|
 MailchimpIntuitFit 85 | 85 | $13 | Free tier | 1 on free | HubSpot CRM, Pipedrive +15 | View |
 SimpleTextingSimpleTextingFit 85 | 85 | $33.20 + $20/extra person | Free trial | 3 included; extra users $20/mo | None in our catalog | View |
 Constant ContactConstant ContactFit 80 | 80 | $10.20 | Free trial | Not listed | HubSpot CRM, Shopify +3 | View |
 SenderSenderFit 72 | 72 | $0 | Free tier | Unlimited | Shopify, WooCommerce | View |
 MailerLiteMailerLiteFit 70 | 70 | $0 | Free tier | 2 on free | HubSpot CRM, Shopify +4 | View |
 EmailOctopusEmailOctopusFit 70 | 70 | Free for 1 user | Free tier | 1 on free; unlimited on Pro | None in our catalog | View |
 Campaign MonitorMarigoldFit 70 | 70 | $11.70 | Free trial | Unlimited | HubSpot CRM, Shopify | View |
 ActiveCampaignActiveCampaignFit 65 | 65 | $15 | Free trial | 1 on Starter and Plus; 3 on Pro | HubSpot CRM, Pipedrive +51,059+ listed | View |
 KlaviyoKlaviyoFit 65 | 65 | $20 | Free tier | Unlimited | Shopify, Freshsales +8350+ listed | View |
 GetResponseGetResponseFit 60 | 60 | $15.58 | Free tier | 3 on Starter; 5 on Marketer and Creator | Shopify, WooCommerce +2191+ listed | View |
 Hello BarHello BarFit 55 | 55 | $0 | Free tier | Unlimited | HubSpot CRM, Shopify +1 | View |
 OmnisendOmnisendFit 55 | 55 | $0 | Free tier | Not listed | HubSpot CRM, Shopify +5310+ listed | View |
 FreshmarketerFreshworksFit 50 | 50 | $0 | Free tier | Unlimited | Shopify, WooCommerce | View |
 KitKitFit 40 | 40 | $32.50 | Free tier | Not listed | Shopify, WooCommerce +2 | View |
Email marketing for retail shops: questions
Which ones have a free plan?
Of the 7 that fit retail shops best, Mailchimp, Sender, MailerLite and EmailOctopus have a free plan. Check the limits on each tool page; most cap users, volume or features.
How are these ranked?
Each tool has a fit score from 0 to 100 for retail shops, based on what it is built for and who its features serve. We list tools scoring 70 or more as strong fits, then break ties by the monthly price for a team of six. Partner links never change the order. How we calculate prices.