Google Business Profile vs GatherUp

Two reviews & reputation tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Business ProfileGoogle	GatherUpTraject
In one line	The free listing that drives most local search traffic	Review requests by text and email, priced per location
Starting price	Free	From $99/mo
Six-person team	$0/mo	$99/mo
Plans	Free	1 location $99/mo billed yearly, $124 monthly; 2-10 locations $60/mo each yearly ($75 monthly), down to $25 at 101+; 300 texts and 3,000 emails per location each month; listings management $40/mo per location extra
Pricing model	Free	Free trial
Free trial	—	14 days
Users	Unlimited managers	No user limit; priced per location
Integrations	Every reviews tool	Zapier, Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Toast, Google Sheets, API
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US
Phone support	Not looked up yet	None listed
Live chat	Not looked up yet	None listed
Support hours	Not published	Not published
Incidents posted	We found no public status page for Google.	We found no public status page for Traject.
Capterra score	Not listed	4.6 / 5 from 41 reviews
Trustpilot score	Not listed	2.6 / 5 from 4 reviews (few reviews)
Fit: Retail shop	95	75
Fit: Restaurant or café	98	78
Fit: Service business	92	85
Fit: Agency or studio	60	70
Fit: Trades or contractor	95	85
Fit: Online store	30	30
Why people pick it	Free Where customers already look	Text and email review requests included Per-location price drops at volume
Where it falls short	Verification can be slow Replying by hand does not scale	$99 a month is a lot for one location Listings management costs $40 per location extra
	Visit Google Business Profile ↗	Visit GatherUp ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices