Google Business Profile vs Yotpo Reviews

Two reviews & reputation tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Google Business ProfileGoogle	Yotpo ReviewsYotpo
In one line	The free listing that drives most local search traffic	Product reviews for online stores, priced by monthly orders
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free	Free up to 50 orders/mo; Starter by monthly orders: $15 (under 100), $24 (100-199), $59 (200-299), $89 (300-599), $129 (600-999); Pro from $119/mo through sales
Pricing model	Free	Free tier
Free trial	—	—
Users	Unlimited managers	Not listed
Integrations	Every reviews tool	Shopify, BigCommerce, WooCommerce, Adobe Commerce, Klaviyo, Google Shopping, TikTok Shop, Gorgias
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Not looked up yet	Pro and up
Support hours	Not published	Not published
Incidents posted	We found no public status page for Google.	1 incident posted on Yotpo's status page, which covers all Yotpo products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yotpo. Status page
Capterra score	Not listed	4.5 / 5 from 377 reviews
Trustpilot score	Not listed	1.7 / 5 from 233 reviews
Fit: Retail shop	95	45
Fit: Restaurant or café	98	10
Fit: Service business	92	15
Fit: Agency or studio	60	20
Fit: Trades or contractor	95	5
Fit: Online store	30	92
Why people pick it	Free Where customers already look	Free plan and a $15 entry price Works with Shopify, BigCommerce, and Klaviyo
Where it falls short	Verification can be slow Replying by hand does not scale	Price climbs quickly with order volume Pro is sold through sales
	Visit Google Business Profile ↗	Visit Yotpo Reviews ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices