Trustpilot vs Yotpo Reviews

Two reviews & reputation tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	TrustpilotTrustpilot	Yotpo ReviewsYotpo
In one line	The review site shoppers check, with a free plan	Product reviews for online stores, priced by monthly orders
Starting price	Free	Free
Six-person team	$0/mo	$0/mo
Plans	Free (50 invitations/mo); Starter $99/mo per domain (businesses up to $5M revenue); Plus $319/mo; Premium $799/mo; billed annually, 12-month prepaid	Free up to 50 orders/mo; Starter by monthly orders: $15 (under 100), $24 (100-199), $59 (200-299), $89 (300-599), $129 (600-999); Pro from $119/mo through sales
Pricing model	Free tier	Free tier
Free trial	—	—
Users	Unlimited	Not listed
Integrations	Shopify, WooCommerce, BigCommerce, HubSpot, Salesforce	Shopify, BigCommerce, WooCommerce, Adobe Commerce, Klaviyo, Google Shopping, TikTok Shop, Gorgias
Team size	2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	None listed
Live chat	Not looked up yet	Pro and up
Support hours	Not published	Not published
Incidents posted	2 incidents posted on Trustpilot's status page, which covers all Trustpilot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Trustpilot. Status page	1 incident posted on Yotpo's status page, which covers all Yotpo products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Yotpo. Status page
Capterra score	4.5 / 5 from 1,207 reviews	4.5 / 5 from 377 reviews
Trustpilot score	Not listed	1.7 / 5 from 233 reviews
Fit: Retail shop	45	45
Fit: Restaurant or café	25	10
Fit: Service business	65	15
Fit: Agency or studio	50	20
Fit: Trades or contractor	40	5
Fit: Online store	85	92
Why people pick it	Widely recognized by shoppers Free plan to start	Free plan and a $15 entry price Works with Shopify, BigCommerce, and Klaviyo
Where it falls short	Paid plans need a 12-month prepaid contract Less useful for local businesses	Price climbs quickly with order volume Pro is sold through sales
	Visit Trustpilot ↗	Visit Yotpo Reviews ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices