QuickBooks Online vs ZipBooks

Two accounting tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	QuickBooks OnlineIntuit	ZipBooksZipBooks
In one line	The accounting software most US accountants already use	Free invoicing and books, with paid plans for small teams
Starting price	From $38/mo	Free for 1 user
Six-person team	$38/mo	$0/mo
Plans	Simple Start $38/mo (1 user); Essentials $85/mo (3 users); Plus $140/mo (5 users); Advanced up to 25 users; every plan adds 2 accountant logins; list prices, with promotions often cutting the first 3 months	Starter free (unlimited invoices, 1 bank account); Smarter $15/mo (5 team members, recurring invoices, time tracking); Sophisticated $35/mo (unlimited users, reconciliation); billed monthly
Pricing model	Free trial	Free tier
Free trial	30 days	30 days
Users	1–25 depending on plan	1 on Starter; 5 on Smarter
Both connect to	Square POS, Gusto, Stripe Invoicing, PayPal Invoicing
Also connects to	Toast, Rippling, Homebase, Deel, Shopify, Squarespace Commerce, Mercury, Relay +43 more800+ listed by the vendor	No others on record
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated (US)	None listed
Live chat	Every paid plan	Plans not stated
Support hours	Live chat: Mon–Fri 6 AM–6 PM PT, Sat 6 AM–3 PM PT, Sun closed (Simple Start, Essentials, Plus), Mon–Fri 6 AM–7 PM PT, Sat–Sun 6 AM–3 PM PT (Advanced) · Phone: Monday- Friday 6am -6pm PST	Live chat: Mon-Fri 8am-4pm MT
Incidents posted	5 incidents posted on Intuit's status page, which covers all Intuit products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Intuit. Status page	We found no public status page for ZipBooks.
Capterra score	4.3 / 5 from 8,546 reviews	4.5 / 5 from 115 reviews
Trustpilot score	Not listed	3.5 / 5 from 3 reviews (few reviews)
Fit: Retail shop	92	55
Fit: Restaurant or café	88	45
Fit: Service business	90	85
Fit: Agency or studio	85	75
Fit: Trades or contractor	92	72
Fit: Online store	80	45
Why people pick it	Every US accountant knows it Strong bank feeds and reconciliation Large integration catalog	Free plan with unlimited invoices 30-day trial without a card
Where it falls short	Frequent price increases User limits on lower tiers	Reconciliation only on the $35 plan No inventory tracking
	Visit QuickBooks Online ↗	Visit ZipBooks ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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