QuickBooks Online vs Zoho Books

Two accounting tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	QuickBooks OnlineIntuit	Zoho BooksZoho
In one line	The accounting software most US accountants already use	Free for small revenue, strong with the Zoho suite
Starting price	From $38/mo	Free
Six-person team	$38/mo	$0/mo
Plans	Simple Start $38/mo (1 user); Essentials $85/mo (3 users); Plus $140/mo (5 users); Advanced up to 25 users; every plan adds 2 accountant logins; list prices, with promotions often cutting the first 3 months	Free under $50k revenue; Standard $15/mo; Professional $40/mo; Premium $60/mo; Elite $120/mo; Ultimate $240/mo (billed annually)
Pricing model	Free trial	Free tier
Free trial	30 days	—
Users	1–25 depending on plan	1 on free; 3 on Standard
Both connect to	Square POS, Stripe Invoicing, Ramp, Helcim, Zoho Expense, PayPal Invoicing, Wise Business, Payoneer Workforce Management
Also connects to	Toast, Gusto, Rippling, Homebase, Deel, Shopify, Squarespace Commerce, Mercury +39 more800+ listed by the vendor	No others on record
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plans not stated (US)	Standard and up
Live chat	Every paid plan	Standard and up
Support hours	Live chat: Mon–Fri 6 AM–6 PM PT, Sat 6 AM–3 PM PT, Sun closed (Simple Start, Essentials, Plus), Mon–Fri 6 AM–7 PM PT, Sat–Sun 6 AM–3 PM PT (Advanced) · Phone: Monday- Friday 6am -6pm PST	Email: Monday to Friday, 9 am to 9 pm ET · Phone: Mon- Fri ( 9:00AM to 9:00PM ET )
Incidents posted	5 incidents posted on Intuit's status page, which covers all Intuit products and regions, in the 90 days to Oct 27, 2026; 2 marked major or critical by Intuit. Status page	Zoho has a public status page. Status page
Capterra score	4.3 / 5 from 8,546 reviews	4.4 / 5 from 681 reviews
Fit: Retail shop	92	66
Fit: Restaurant or café	88	55
Fit: Service business	90	75
Fit: Agency or studio	85	72
Fit: Trades or contractor	92	65
Fit: Online store	80	70
Why people pick it	Every US accountant knows it Strong bank feeds and reconciliation Large integration catalog	Generous free tier Deep Zoho ecosystem
Where it falls short	Frequent price increases User limits on lower tiers	Fewer accountants know it UI is dense
	Visit QuickBooks Online ↗	Visit Zoho Books ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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