Shopify vs Ecwid

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	ShopifyShopify	EcwidLightspeed
In one line	The default online store platform	Add a store to the site you already have, from $5 a month
Starting price	From $39/mo	From $5/mo
Six-person team	$39/mo	$5/mo
On $10,000 of card sales	$369/mo	$335/mo
Plans	Basic $39/mo (2.9% + 30¢ online with Shopify Payments); Grow $105/mo (2.7% + 30¢); Advanced $399/mo (2.5% + 30¢); 2%/1%/0.6% extra with other payment providers	Starter $5/mo (10 products); Venture $29/mo (100); Business $49/mo (2,500); Unlimited $119/mo, billed annually (monthly $35/$65/$149); Lightspeed Payments 2.9% + 30¢ in the US; no Ecwid transaction fees
Pricing model	Free trial	Paid
Free trial	3 days	—
Users	1 staff on Basic	1 on Starter
Both connect to	Mailchimp, Omnisend
Also connects to	QuickBooks Online, Xero, Klaviyo, Campaign Monitor, Hello Bar, Freshmarketer, Akaunting, MailerLite +6 more	FreshBooks
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plus only	None listed
Live chat	Every paid plan	Venture and up
Support hours	Live chat: 24/7 · Phone: 24/7	Live chat: 24 hours, Monday to Friday · Callback: 2PM-10PM PDT, Monday-Friday, English
Incidents posted	0 incidents posted on Shopify's status page, which covers all Shopify products and regions, in the 90 days to Oct 27, 2026. Status page	2 incidents posted on Lightspeed's status page in the 90 days to Oct 27, 2026; 1 marked major or critical by Lightspeed. Status page
Capterra score	4.5 / 5 from 6,722 reviews	4.6 / 5 from 582 reviews
Trustpilot score	Not listed	2.7 / 5 from 436 reviews
Fit: Retail shop	80	70
Fit: Restaurant or café	30	40
Fit: Service business	30	45
Fit: Agency or studio	25	20
Fit: Trades or contractor	15	25
Fit: Online store	97	75
Why people pick it	Everything for selling online in one place Largest app store	Works with your current site No transaction fees
Where it falls short	App costs add up Extra fee without Shopify Payments	Product caps on cheaper plans Less design control than a full platform
	Visit Shopify ↗	Visit Ecwid ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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