Shopify vs Square Online

Two e-commerce tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	ShopifyShopify	Square OnlineBlock
In one line	The default online store platform	Free online store that runs on your Square account
Starting price	From $39/mo	Free
Six-person team	$39/mo	$0/mo
On $10,000 of card sales	$369/mo	$370/mo
Plans	Basic $39/mo (2.9% + 30¢ online with Shopify Payments); Grow $105/mo (2.7% + 30¢); Advanced $399/mo (2.5% + 30¢); 2%/1%/0.6% extra with other payment providers	Free (online cards 3.3% + 30¢); Plus $49/mo per location (2.9% + 30¢); Premium $149/mo per location adds real-time shipping rates; 1.5% extra on non-US cards
Pricing model	Free trial	Free tier
Free trial	3 days	30 days
Users	1 staff on Basic	No per-seat fee
Both connect to	Mailchimp, Klaviyo
Also connects to	QuickBooks Online, Xero, Campaign Monitor, Hello Bar, Freshmarketer, Akaunting, MailerLite, Bench +6 more	No others on record
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Plus only	Every plan (US)
Live chat	Every paid plan	Plans not stated
Support hours	Live chat: 24/7 · Phone: 24/7	Phone: 6am–6pm PT M–F for the first 90 days (Square Free only), 6am–6pm PT M–F (Square Plus only), 24/7 (Square Premium only)
Incidents posted	0 incidents posted on Shopify's status page, which covers all Shopify products and regions, in the 90 days to Oct 27, 2026. Status page	14 incidents posted on Block's status page, which covers all Block products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by Block. Status page
Capterra score	4.5 / 5 from 6,722 reviews	4.6 / 5 from 332 reviews
Fit: Retail shop	80	80
Fit: Restaurant or café	30	85
Fit: Service business	30	55
Fit: Agency or studio	25	15
Fit: Trades or contractor	15	30
Fit: Online store	97	65
Why people pick it	Everything for selling online in one place Largest app store	Free plan with pickup, delivery, and shipping Same account as Square POS
Where it falls short	App costs add up Extra fee without Shopify Payments	Paid plans are charged per location Checkout must use Square payments
	Visit Shopify ↗	Visit Square Online ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. Card sales costs include the plan price and card fees at US rates, at a $75 average sale. How we calculate prices

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